GrooveGaming Adds Incentive Games’ Titles to Platform

By | October 8, 2021

great_incentives_for_groovegaming_with_incentive_gamesGrooveGaming (GG), leading aggregator and iGaming platform provider, has signed a partnership agreement with Incentive Games, the Scottish B2B game developer.

Incentive, which is based in Edinburgh, has exponentially grown and its Free-to-Play and Pay-to-Play virtual sports products have set the pace into new territory.

GG’s platform has thousands of games, which are universal to all operators. The content is integrated to operators through GrooveOne, which uses smart dashboards, gaming transactions, game display, calculating jackpot contributions, game metadata, game replays and game histories. The platform includes ROI reports, financial transactions, gaming revenue, bets, and detailed statistics of gameplay.

An Industry-Leading Provider

Representatives from Incentive, which recently launched content with BtoBet, say that they are looking forward to enhancing its distribution and that they are delighted about working with an industry-leading aggregator.

John Gordon, CEO of Incentive Games, said: “Incentive Games already has a presence across five continents so we came to GrooveGaming for enhanced distribution. Their global profile is something we wanted to tap into and we are delighted to be identified partnering with one of the world’s fastest-growing aggregators.”

Officials from Groove, which recently reached an agreement with Skywind, say that they are thrilled about adding Incentive Games’ content to their platform and that they are looking forward to building a successful partnership.

Yahale Meltzer, COO at GrooveGaming said: “To get an edge in this business is never easy, however, our team are thrilled to bring Incentive Games onboard with a distinctive and successful global offering. Rightly, Groove is better known for its great technology, but we have quietly gone about building a strong team that delivers the service that our operators and partners have come to expect. Simy Wolf, who was recently appointed as Groove’s Head of Legal, will use her network of contacts and broad industry exposure to help enrich our capability to do business, as this partnership with Incentive Games demonstrates.”

The Whole Package

GG was founded in 2016, by a team of professionals with the goal of creating an exclusive service that will meet the requirements of leading gaming companies across the world. It holds certifications from the United Kingdom Gambling Commission and the Malta Gaming Authority and is in compliance with Curacao eGaming. The company offers casino games, sportsbook and lottery solutions and operators can use the Groove Hub, for easy access to the best suppliers in the industry. Its game management allows operators to manage all games, web or mobile, RNG or Live and manage bonuses, FPP contribution, game attributes, tags and images.


“Great incentives for GrooveGaming with Incentive Games”,, October 6, 2021.

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