Part of Hard Rock, which focuses on sports wagering and iGaming, Hard Rock Digital, has announced the launch of a sportsbook in partnership with the well-known Navajo Nation Gaming Enterprise (NNGE). Arizona punters will now be able to enjoy the wide offerings of this casino. Hard Rock Digital will provide its mobile and retail offering in this state.
Fast-Growing Market
As we can see in the previous period, Arizona has become a popular market. Players in this state often decide to invest money and time in this type of entertainment. In this regard, witnesses and figures have shown that since the launch of this type of entertainment, Arizona has reached the figure of one million dollars the fastest. However, it is believed that this record will break the New York state in terms of demand. The New York market was launched a few weeks ago, and results were very positive in the first week alone.
Big Step
This step is a very important milestone for the Hard Rock company. Namely, the market in Arizona is full of punters who are eager to try this type of entertainment. We believe that the operator will become famous in this state as well.
Comments From Each Side
Brian Parrish, Interim CEO of the NNGE, stated: ”Mobile sports and event wagering is an important new offering that we’re excited to introduce. The Hard Rock Sportsbook mobile sports wagering platform and our brick-and-mortar operations will offer a wide range of wagers, marketing promotions and cross-marketing offers that will be unique to the Navajo and Hard Rock brands.”
Marlon Goldstein, Executive Managing Director & CEO for Hard Rock Digital added: ”We’re thrilled to partner with the NNGE to provide Arizona sports bettors with a fun and engaging gameday experience through the Hard Rock Sportsbook mobile app. The Hard Rock brand is known worldwide for legendary hospitality and entertainment, and we’re excited to deliver those experiences to Arizona digitally with unrivaled mobile sports betting.”
Hard Rock Digital is present in New Jersey and Iowa, where it has already distributed its sports betting platform.
Source:
“Hard Rock, Navajo Nation to launch sports betting offering in Arizona’’, gamingamerica.com, January 27, 2022.
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