Gaming Innovation Group (GiG), an innovative provider of online gaming technologies from Malta, has named Marcel Elfersy its new Chief Commercial Officer for Platform and Sportsbook. The announcement comes just in time when the company looks to strengthen its position as an indisputable leader in regulated markets.
Excited to be part of the GiG’s team, Marcel has a wealth of industry experience and expertise under his belt, bringing to the table years of work at some of the world’s most prominent iGaming brands, including 888 Holdings.
New Member of the All-Star Team
Soon after reaching a very important agreement with News UK to further enhance its presence in one of the most attractive online gambling markets, Gaming Innovation Group has made another strategic move, appointing industry veteran Marcel Elfersy the Group’s new CCO.
Elfersy can brag of an impressive resume with decades of senior and C-level experience, of which over twelve years were spent at 888 Holdings. Marcel left 888 in April 2021 as Vice President of Business Development who had been in charge of the brand’s successful re-entry into the US online gaming market. During his rich career, he was also the CEO of Entain’s Africa JV, B2B and B2C Impala Digital.
Speaking of his new role, Marcel Elfersy, CCO said:
“I’ve been really impressed by GiG’s strategic growth and development as a top tier B2B provider in recent years. With their market agility, unrivalled regulated omnichannel portfolio and full stack of proven products and services, I’m super-excited to be joining Richard and the all-star team at GiG to help drive and accelerate growth across the global iGaming and Sportsbetting space.”
Richard Brown, CEO of GiG commented:
“We have a continued emphasis on improvement as an operating principle at GiG. Given the business’ strong position within diverse and high value areas of the B2B supply chain in the iGaming and Sportsbetting industry, the appointment of someone of Marcel’s’ calibre and experience is a significant step forward for leveraging our full potential, as we enter 2023 with real excitement.”
Scaling Up Global Expansion
It is expected that Marcel Elfersy will leverage his extensive experience in various industry fields to help further boost the unique potential of GiG’s cutting-edge technology and scale up the company’s expansion across regulated markets.
In November, the Group received the prestigious ISO 20000 certification for its award-winning platform, proving the brand’s full commitment to providing the best level and quality of service to numerous partners across 36 different markets. Earlier this year, GiG debuted in Ontario with a new supplier license and stepped into Columbia using the agreement with Betsson Group.
Source:
“Marcel Elfersy appointed new CCO of Platform and Sportsbook for GiG”, gig.com, December 14, 2022.
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