To expand its business network and reach even more players, the globally renowned casino software developer and content aggregator, iSoftBet, has announced the signing of another deal. Namely, this popular brand shook hands with the recognizable operator and bookmaker, Betzest.
These two well-known brands have signed a distribution deal that will see the launch of iSoftBet’s content on the operator’s platform.
Players who opt for the services of this casino will be given access to the developer’s portfolio. The distribution will see the launch of innovative and highly sought-after online products at Betzest, which also recently teamed up with Endorphina.
Players will have the opportunity to gain new experience with well-known titles including Night Queen, Super Diamond Wild, Vegas High Roller, Euphoria, European Roulette, Lucky Stripes.
With this step, the operator’s offering will be drastically expanded, which will have a good impact on its position in the market. Namely, with the new addition to its casino and sportsbook, a wide range of players will get the opportunity to check out iSoftBet’s wide library of slots.
The new collaboration brings benefits to both brands. With the expanded offering, the casino will strengthen the trust of its customers. On the other hand, iSoftBet is continuing with its global expansion plan, and this deal allows it to take a big step towards meeting that goal.
Marius Filip, Founder/CMO at Betzest, said: “We are happy to conclude another partnership, this time with leading casino provider iSoftBet. We have listened to our players and with this stunning addition, we strengthen our offering in priority markets. We trust that iSoftBet’s innovative and traditional themes, games, and gamification features will play an important part in taking the Betzest casino to the next level. We are pleased to welcome them to the Betzest family and look forward to working with them closely for many years.”
Lars Kollind, Head of Business Development at iSoftBet, added “We have started the year strongly by signing several key strategic deals. Partnering with Betzest is another feather in our cap and we are excited to introduce our diverse and entertaining content to their player base.”
iSoftBet has recently taken several important steps that have significantly influenced the expansion of the developer’s footprint. Namely, this famous supplier shook hands with famous PokerStars. Thanks to this strategic collaboration, the supplier has launched its wide portfolio on the operator’s platform. However, its soon-to-be-launched online slots will also be included in the distribution.
“iSoftBet strikes distribution agreement with Betzest’’, europeangaming.eu, March 23, 2022.
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