LeoVegas Group delivers another piece of news just a few weeks after securing major approval from the German regulator!
The company launched its new brand in one of the key markets in Europe, strengthening its presence in the region!
One More Step in International Expansion
The brand is gearing up for another exciting chapter in its international expansion as it introduces its sports betting brand, expekt, to the Danish market!
Building on the tremendous success of its recent launch in Sweden, where expekt quickly emerged as one of the top sports betting brands, LeoVegas Group is set to elevate its sports betting offerings to Danish customers with the arrival of “nye expekt” – the new expekt .
Expekt, a longstanding name in the world of sports betting in the Nordic region, made a triumphant comeback in Sweden last year under the “nya expekt” or the “new expekt.” Since then, it has experienced remarkable growth in the region’s sports betting scene.
Now, after a decade-long hiatus, the brand is making a highly anticipated return to Denmark, much to the delight of Danish bettors!
With the relaunch, Danish customers can look forward to a host of exciting games. The brand-new expekt smartphone app will offer a seamless and user-friendly interface, enabling users to enjoy a convenient betting experience at their fingertips.
Memorable Relaunch
The launch of expekt in Denmark marks a significant milestone for LeoVegas Group, which will further strengthen its footprint in one of the leading regions in the industry and reach an even wider audience.
Gustaf Hagman, CEO at LeoVegas Group, said “Expekt is one of the strongest brands in the Nordics, and we’re thrilled to be relaunching nye expekt in Denmark with a modern app and competitive odds. We have a clear strategy to expand by increasing the number of brands and markets where we’re present, and we see great potential for growth in sports betting.”
Source:
’’LeoVegas Group launches “nye expekt” in Denmark, strengthening the sports betting offering’’, europeangaming.eu, May 16, 2023.
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