Light & Wonder, a Las Vegas-headquartered provider of brick-and-mortar and online casino products and services, has further boosted its OpenGaming content portfolio with the exclusive addition of Atlantic Digital. In accordance with the latest agreement, the game studio will leverage L&W’s newly acquired Playzido Remote Gaming Server platform to offer players a wide range of new exciting games based on classic film and TV titles.
Confirming that the company has already secured rights to an array of well-known and soon-to-be-announced brands, Atlantic Digital expects the launch of its games via OpenGaming from Spring 2023 onwards.
Perfect Casino Platform Solution
Soon after going live in the UK with Wonder 500, Light & Wonder comes with another exciting announcement, this time about the latest exclusive and high-quality addition to OpenGaming platform.
Combined with Plazido’s rapid game development capabilities, OpenGaming attracts a large number of the most innovative studios in the market, including Atlantic Digital that will now be able to introduce its content to a huge audience of players through L&W’s global network of operators.
Commenting on the deal, Sam Hobcraft, Managing Director at Atlantic Digital, said:
“The combination of Light & Wonder alongside Playzido is the perfect platform solution for Atlantic Digital to drive the distribution of our premium branded games on a global level. We’re able to build games quickly and efficiently via the super-professional team at Playzido, but even more importantly, we’re now able to access the biggest operators on both sides of the Atlantic. We are looking forward to an excellent relationship in the years ahead”
Steve Mayes, Digital Partnerships Director at Light & Wonder, said:
“The team at Atlantic Digital has a proven track record in the industry and they bring with them fantastic possibilities given the wide range of brand rights that they have secured.”
“Branded game creation is undeniably difficult to perfect, but we’re already delighted to see the level of skill, effort and attention that Atlantic Digital are investing into their games. This is an agreement that will accelerate the growth of Atlantic Digital while providing OpenGaming partners with a stream of recognizable and high-quality content to distribute to players.”
Strong Global Footprint
Light & Wonder acquired Playzido in May 2022. The platform was originally launched in 2018 by former Paddy Power and Betfair alumni and was widely known for its strong footprint not only in the European markets but also in North America.
As for OpenGaming, it boasts over 3,500 games from a global network of in-house and third-party game studios, providing many up-and-coming developers the opportunity to bring their products right in front of punters. For instance, Fantasma Games reached Canadian players as the result of the brand’s collaboration with L&W. Needless to say, all games available through the platform are backed by a comprehensive package of responsible gambling tools for a safe and enjoyable player experience.
“Light & Wonder Adds Exclusive Branded Content to OPENGAMING™ Platform Through Atlantic Digital Agreement”, explore.lnw.com, February 8, 2023.
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