NeoGames, prominent and yet ambitious iGaming content supplier in the online gambling industry, is expanding its business roots again just a few weeks after it set foot in the Canadian province of Ontario.
Namely, in the middle of the first month of 2023, the company proudly announced that it once again secured a major approval that will enable it to enter Ontario and approach a new audience!
As if that wasn’t enough, the brand is preparing to conquer another key market in which its portfolio will be available from now on!
Confirming LatAm Presence!
NeoGames announced that it has entered a partnership with another well-established B2B brand, Intralot do Brasil, to present its games in Brazil!
The deal between these two brands will see the distribution of NeoGames’ impressive library of titles on the new partner’s platform. This includes iLottery and online sports betting products for Loteria Mineira, called “LotoMinas.”
Players will gain access to some of the most popular games such as Queen of Diamonds, Instant Keno Multiplier, and VIP Platinum.
This is yet another in a series of smart moves NeoGames made in the previous period. It was preceded by numerous partnerships, including a fantastic distribution agreement with Lottomatica in Italy.
NeoGames CEO Moti Malul said:“We are excited to announce this truly groundbreaking launch in the Brazilian market, marking the go-live of a state lottery in Brazil with a full iLottery and online sports betting offering. We are proud to partner with such an experienced team at Intralot do Brasil, who understand the local market so well and have built a solid operation and reputation. Together we will provide online lottery and sports betting players in Minas Gerais with a first-class online gaming experience.”
According to the source: ‘’Saga Business Games Intelligence and Intralot do Brasil CEO and Owner Sérgio Alvarenga said sports betting and online instant games technology represent a crucial aspect of ongoing expansion throughout the region. He also believes working with NeoGames “will advance the lottery.”’’
“Brazil: NeoGames launches iLottery, online sport betting with Intralot do Brasil”, gamingamerica.com, February 27, 2023.
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