Novibet is Ready to Launch Its Portfolio in New Jersey Via Caesars Entertainment Deal

By | August 10, 2022

Novibet has taken several steps this year that will affect its position in the iGaming industry.

First of all, we must note that the company announced at the beginning of 2022 that the brand said goodbye to the UK market by handing over the license for this market. As the reason for leaving this country, Novibet cited “commercial reasons,” and this news was confirmed by the competent authority The UK Gambling Commission.

The supplier surprised us all with this decision. However, judging by this news, the company did not step into this year without a good plan!

Conquering New Markets!

Novibet announced that the company has joined forces with a well-known B2B brand to expand its global reach to another popular market.

Namely, this innovative provider has stated that the company will be present in New Jersey from now on thanks to the recently concluded collaboration with Caesars Entertainment!

According to the deal, thanks to this partnership, Novibet will be able to operate in New Jersey for the next 10 years!

This multi-year agreement will entail the launch of the provider’s powerful, engaging and innovative content in this fast-growing market!

However, the provider recently concluded a similar deal that saw the presentation of the brand’s branding online gambling service in Pennsylvania.

As announced, Novibet will launch its content in both states during the next year.

This means that in 2023 punters from these two states will have the opportunity to take advantage of the unforgettable iGaming experience offered by these products.

Improving Growth Strategy!

Novibet Chief Operating Officer George Athanasopoulos commented: “The expansion of our iCasino platform into new regulated markets, including in North America, is a major pillar of our growth strategy. We’re pleased with our progress against this initiative as evidenced by our expanded partnership with Caesars Entertainment that now provides us with market access to New Jersey and Pennsylvania to address the significant OSB and iGaming opportunities in those states, as well as our new partnership with Big Bola to introduce our highly regarded iGaming and OSB products to players in Mexico later this year.”

Novibet is a popular provider of iGaming and sportsbook content. The headquarters of the brand are located in Malta, and it has expanded its business roots in Greece, the Isle of Man, and Italy, as well as throughout Europe.

Athanasopoulos added“Our focus on ensuring our technology platform, product offerings, and customer engagement and retention initiatives are fully aligned and in synch with local player preferences has allowed us to enter new markets through our differentiated, engaging online gaming experience. We expect to replicate this success in the new North American markets we enter by remaining true to our operating disciplines and leveraging the proven popularity of our product offerings.”


 “Novibet partners with Caesars Entertainment to launch iGaming, online services in New Jersey’’,, August 8, 2022.

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