Novomatic has become the first gaming technology company in the world to receive certification under the ISO 20671 standard, earning the “Certified Brand” seal following a structured evaluation of its brand performance and development potential.
The recognition is based on ISO 20671, titled “Brand Evaluation – Principles and Fundamentals,” which provides an international framework for assessing brand strength through a transparent and standardized process. Novomatic’s brand and corporate management activities in Austria were reviewed as part of the assessment.
The evaluation examined several core areas, including innovation capability, quality standards, service orientation, and overall market performance. It also considered how the brand influences customers, business partners and wider stakeholders. Additional components of the review included brand protection measures, market and trend analysis, and the transparency of reporting and governance systems.
Through this process, Novomatic became the first company in its sector to have its brand assessed and certified under this global model, marking a milestone in its corporate development strategy.
Brand Evaluation Framework and Key Criteria
The certification process focused on long-term brand strength and sustainability, applying a structured framework designed to measure both current performance and future potential. According to the assessment model, the company’s operations were reviewed to determine how effectively its brand is positioned and managed across multiple business areas.
Attention was placed on how innovation and operational quality contribute to brand identity, along with how service delivery and market presence support long-term growth. The evaluation also included governance practices and reporting transparency, ensuring that internal systems align with international standards for brand management.
By meeting these criteria, Novomatic secured the “Certified Brand” designation, distinguishing itself as a pioneer in applying ISO 20671 within the gaming technology industry.
Industry Milestone Announced at Global Summit
The certification was formally presented during the International Novomatic Marketing & Communications Summit, an event hosted this year by LÖWEN ENTERTAINMENT, a Novomatic subsidiary, in Bingen, Germany. The summit brought together marketing and communications professionals from more than 30 countries.
The event served as the platform to mark the company’s achievement and highlight its approach to brand governance and development. It also provided a forum for international industry dialogue on marketing practices and communications strategy within the gaming technology sector.
Stefan Krenn, Member of the Executive Board of Novomatic AG, commented on the recognition: “Our brand stands for clear standards and the highest level of quality,” he said. “As the first gaming technology company worldwide with an ISO 20671-certified brand, we are setting a new benchmark for future-oriented brand management and reaffirming our commitment to shaping the gaming industry through innovation, quality, and sustainable brand development.”
The company’s achievement positions it as the first in its industry to receive this level of internationally standardized brand certification, reinforcing its focus on structured brand governance and long-term strategic development.
Source:
“Novomatic makes brand history as the first gaming technology company worldwide to achieve ISO 20671 “Certified Brand” status”, novomatic.com, Jun 9, 2026
The post Novomatic First Gaming Firm With ISO 20671 Seal first appeared on RealMoneyAction.com.