Once a niche in the digital gambling space, online poker has surged into the mainstream. A new report by Research and Markets shows the global market hit $5.3 billion in 2024 and is projected to grow to $11.4 billion by 2030, at a 13.7% compound annual growth rate (CAGR).
This dramatic expansion is being driven by a mix of technology innovation, evolving player preferences, and a shifting regulatory landscape.
Mobile Access and Skill-Based Play Attract Younger Users
The convenience of mobile apps and desktop platforms has opened the door for broader participation. With support for cryptocurrency, digital wallets, and streamlined KYC processes, poker has become more accessible than ever.
The smartphone segment is growing at 12% annually, while the PC segment is expected to reach $7.1 billion by 2030, with a 14.4% CAGR. Younger demographics, especially millennials and Gen Z, are flocking to the game, drawn by its strategic nature and the gamified experiences—including avatars, leaderboards, and loyalty programs—that mirror modern video games.
AI and Streaming Tools Elevate Gameplay
Online poker platforms are leveraging artificial intelligence to refine gameplay and user experience. AI systems now handle player matching, behavioral analytics, and odds modeling, helping maintain fair play and improve game quality.
Additional tech like AI-powered training programs, live-streamed events, and influencer-hosted tournaments is expanding poker’s appeal across both casual and competitive communities. Innovations in augmented and virtual reality are also helping replicate the atmosphere of live poker rooms online.
Fragmented but Evolving Regulation Across Regions
Despite its growth, the global online poker market remains fragmented due to varied legal frameworks. The UK, Italy, and Spain support licensed operators under clear regulations, while countries like India take a mixed approach—recognizing poker as a skill game in some states and banning it in others.
In the United States, the repeal of PASPA has led to renewed interest in poker across New Jersey, Pennsylvania, and Michigan, contributing to the country’s $1.4 billion market in 2024. Meanwhile, China is expected to reach $2.4 billion by 2030, with a CAGR of 18.4%.
Looking Ahead: Strategic Investments and Market Evolution
With its unique blend of skill, entertainment, and social dynamics, online poker is positioned to remain a powerful pillar of the iGaming economy. The PC-based segment is expected to hit $7.1 billion by 2030 with a CAGR of 14.4%, while the smartphone market is projected to expand at 12% annually.
Backed by increased investment from venture capital firms, gaming corporations, and tech giants, online poker platforms are evolving rapidly—offering more robust features, improved scalability, and deeper liquidity across global markets. As regulation becomes more structured and platforms continue innovating, online poker is poised for sustained, long-term growth.
Source:
“Online poker market valued at $5bn”, sigma.world, June 2025
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