Pariplay Appoints Ashley Bloor as Its New Director of Partnerships

By | June 19, 2023

Pariplay-bolsters-senior-team-through-appointment-of-Ashley-Bloor-as-Director-of-PartnershipsPariplay, one of the industry’s leading aggregators and B2B providers of online casino content, has named Ashley Bloor its new Director of Partnerships. Bloor joins the company from another iGaming giant EveryMatrix where she was Head of Operations – RGS (Remote Gaming Server). In her new role, Bloor will use a wealth of experience and rich expertise she has acquired during more than a decade of her successful career in the industry, working for bet365, Gala Coral, William Hill, and Gaming Innovation Group.

Playing a Crucial Part

Bloor is the latest in a series of senior appointments that Pariplay has announced in the last twelve months, as the Bulgaria-based aggregator greatly enhances its presence on a global scale, having a special focus on the North American markets.

Last year, Linda Sliede became the new Head of Account Management while Doina Stefanesku was named the company’s new VP of Delivery. One of the most recent changes to the senior management team happened this March when Alexandar Petrovich joined the crew as the new VP of Operations.

Bloor will be responsible for the further growth of the Fusion® and Ignite® product offerings, as well as for the relationships with Pariplay’s numerous partners.

Enrico Bradamate, Chief Commercial Officer at Pariplay, said:

“We are thrilled to welcome Ashley to the team and know she will play a crucial part as we execute our growth strategy and expand our global partner network of studios and operators, cementing our position as the number one gaming aggregator.”

Ashley Bloor, Director of Partnerships at Pariplay, said:

“I am excited about this new opportunity with Pariplay®, a company I have followed from the side lines and been very impressed with. I look forward to building on our existing partnerships and creating new synergies as we continue on this journey.”

Unique Fusion Platform

Pariplay offers a global solution with a localized content approach, covering an impressive number of regulated markets across Europe, North America, and LatAm. The Fusion aggregation platform boasts over ten dozen content partners and still counting. Some of the recent software providers to jump on board were Urgent Games, Elysium Studios, and Mancala Gaming.

In February, Pariplay introduced its brand new Client Area to let online casinos save time and effort. Launched on the cutting-edge Fusion platform, it offers a single point of service, allowing operators to quickly search, cross-filter, and download marketing assets, info sheets, game rules, and certification files of all titles within the aggregator’s immense portfolio.


“Pariplay bolsters senior team through appointment of Ashley Bloor as Director of Partnerships”,, June 13, 2023.

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