Playson Enters Italy Once Again, Thanks to bet365 Deal!

By | February 10, 2022

Playson-Enters-Italy-Once-Again,-Thanks-To-The-bet365-DealTo further expand its Italian wide offering, renowned operator bet365 has shaken hands with well-known casino software developer, Playson.

This most recent content deal will see the provider’s products available on the platform of this leading operator.

Popular Online Releases Available

According to the agreement, Playson will launch its products on the bet365 platform, and titles will be available to the operator’s users based in Italy. The distribution will include some hit titles such as Wolf Power: Hold and Win, Legend of Cleopatra Megaways R, and Rise of Egypt Deluxe.

Both Brands to Benefit!

Thanks to this deal, both companies will significantly improve their position in the iGaming industry. Every developer’s goal is to expand to as many markets as possible and to collaborate with leading operators around the world. This is a double victory considering that bet365 is one of the leaders, and on the other hand, the developer’s products will be present in Italy as well.

On the other hand, bet365 is rightly one of the most famous casinos globally. In the history of its work, this brand has teamed up with very well-known casino software developers and thus drastically improved its offering.

According to Blanka Homor, Sales Director at Playson: “We are thrilled to partner with bet365, an established industry leader that needs no introduction. Teaming up with such internationally renowned operators affirms our status among gambling’s most dynamic suppliers, and we can’t wait to deliver our exciting content to bet365 and their extensive Italian player base.”

More About the Partners

The bet365 brand was founded by Denise Coates CBE back in 2000. Some of the products that punters can find on the operator’s platform include online slots, casino products, poker, and bingo.

If you decide to take a look at this company’s portfolio and find out which titles are hidden in bet365’s offering, you will see that it is diverse. For this reason, many players choose this brand because it gives a sense of security and care for its customers.

The previous year was not one of the best for Playson, but it was certainly one of the most successful. However, already in the first weeks of 2022, it was time for the company to move on. This popular brand shook hands with Swiss Casinos in early February and thus secured a safe path to the Swiss market.

We hope that this deal will be very successful and that the punters from Italy will be very happy with the new online slots provided by their favorite operator!


“Playson signs major content deal with bet365’’,, February 10, 2022.

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