PlayStar, a leading operator, has chosen the well-known Intelitics as its marketing provider. Via this collaboration, Intelitics will market-support the operator in its launch in New Jersey, which will take place early next year.
The agreement allows Intelitics to help PlayStar gain the trust of even more players as well as in making good decisions related to data-driven campaign.
Thanks to the collaboration, the operator’s affiliate and marketing partners will also have access to real-time information, and flexible pixel tracking including analytics. They will be able to monitor its campaigns and their effectiveness.
PlayStar, which recently appointed a new CFO, wants to provide its players in the United States with an unforgettable online casino experience, and this deal will partly help it towards that goal. Also, personalization, engagement, and customer experience will help the operator to that end.
In addition to this partnership, Intelitics has entered into collaborations with many other brands from America including BetRushmore.
Adam Noble, Chief Business Development Officer at PlayStar, added: “Intelitics’ technology fits with our goal of making our players feel like the star of the show from the first moment they engage with our brand, and it will also help us to drive tremendous efficiencies as we continue to scale.”
“It has been a pleasure working with the Intelitics team as we prepare to launch PlayStar in New Jersey early next year and we look forward to a long and successful partnership between both businesses as we navigate the fast-paced, high-growth online casino market in the US.”
Allan Petrilli, vice president of sales and growth at Intelitics, also commented and said they were happy to be in partnership with PlayStar. He adds that Intelitics is glad that the operator will have the opportunity to take advantage of their platform and that platform will give them a great new start in New Jersey. He also says that the operator’s team has had a lot of success in the past so everyone from Intelitics is happy to work with the team.
Given that the operator is entering a huge market in which there is a lot of competition, it is necessary to have a very good marketing technique that will help the company to gain the trust of players, but it also needs granular and optimizable data. Fortunately, Intelitics is a brand that will supply all of the above.
“PlayStar partners with Intelitics ahead of New Jersey debut’’, gamingamericas.com, November 23, 2021.
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