Pariplay, one of the leading developers of premium online casino content, has recently taken one very successful and important step when it comes to expanding the brand’s reach. Namely, this developer entered the newly regulated Ontario market in early April. However, the company did not stop here, leaving its footprint in another key market of New Jersey.
More specifically, Aspire Global’s subsidiary, Pariplay, announced that it has signed a deal with one of the most famous Unites States brands PlayStar to power the latter brand’s offering in New Jersey.
More Than Expected
At the same time, the offering of this popular casino will be expanded with products from Pariplay’s in-house development studio, Wizard Games. Players who decide to explore this platform will be able to check out titles such as Dragons of the North, Rumble Rhino Megaways , and Wildwood Buffalo.
As specified in the contract signed by the companies, the distribution will include many interesting and engaging online casino releases that have won the hearts of punters around the world so far.
This collaboration will significantly improve both brands. First, Pariplay will further expand its business scope and thus get closer to its main goal of global expansion. As far as operators are concerned, these titles will provide PlayStar customers with an unforgettable iGaming experience that will further strengthen the trust of players.
Words from The Reps
Pariplay is one of the most famous iGaming brands present in North America. The company has made several key deals in the region. Thanks to these agreements, the developer’s Fusion aggregation platform contains thousands of fantastic titles developed by the most famous providers.
Andrew Maclean, VP of Sales at Pariplay, said: “We continue to look to add innovative and exciting partners to achieve our North American business goals and we’re very pleased to partner with PlayStar. The company’s exciting approach to operations gives us the perfect chance to enjoy a successful partnership with a brand that has huge aspirations to carve a real niche within the biggest emerging market in the world.”
Commenting on the partnership, Adam Noble, Chief Business Development Officer at PlayStar, said:“Pariplay’s Fusion platform gives us immediate access to a huge portfolio of engaging and varied content, ensuring that we are providing a breadth of choice for players that will be key for both acquisition and retention. As we continue forging partnerships with some of the industry’s best-known platforms, we are absolutely delighted that Pariplay will be with us from the beginning as we embark on this journey.”
‘’Pariplay to power PlayStar offering in New Jersey’’, pariplayltd.com, May 10, 2022.
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