Playtech Further Expands Its US Presence via a Multi-State Deal with 888 Holdings

By | July 31, 2022

playtech-and-888-expand-partnership-and-sign-a-multi-state-agreement-in-the-u.s.-for-live-casino-and-casinoPlaytech, a technology leader in the online gambling industry, has penned a new multi-state agreement with 888 Holdings to further expand its presence in the regulated markets across the USA. According to the deal, the unique Live Casino content (including revolutionary Live Slots) and RNG games provided by the London-headquartered iGaming giant will first be available to players in New Jersey, with other states expected to follow soon.

For Playtech, this extended partnership is one more significant step not only toward the strengthening of the company’s position in the U.S. markets but also in the entire North American region.

Beneficial Deal for Both Parties

On Thursday, Playtech announced the signing of a new multi-state agreement in the USA with 888 Holdings, one of the most prominent online betting and gaming companies on a global scale that owns such big-name brands as 888, William Hill, Mr. Green, and SI Sportsbook.

For both parties, this comprehensive and extended partnership is an important move in their ambitious plans for growth in the regulated markets across the United States. Not so long ago, 888 debuted in Virginia while Playtech stepped into New Jersey and Pennsylvania.

Shimon Akad, Playtech Chief Operating Officer, said:

“I am thrilled that our trusted partners, 888, have chosen to take our Live Casino and RNG games across multiple states, marking another exciting step in our expansion in the U.S. Live Casino is Playtech’s newest proposition to the U.S. market and it is giving operators the opportunity to diversify their offering, resulting in great demand for our industry-leading software.

“We are proud to be supporting 888casino in delivering the very best online entertainment experience to its U.S. audience and we look forward to continuing this successful partnership with a market-leading operator.”

Unique Live Casino and RNG Content

Under the agreement, US players who have accounts with 888casino will get access to Playtech’s ground-breaking portfolio that boasts a wide range of immersive Live Casino titles and RNG games. Customers from New Jersey are the first to enjoy top-performing content while players from other states are expected to join the party very soon.

The collaboration between two iGaming powerhouses has brought plenty of exciting moments to the punters. The launch of Live slot Safari Riches made by Playtech exclusively for 888 has definitely become one of such highlights.

Speaking of the latest agreement, Howard Mittman, President, 888 US, said:

“We are pleased to expand our partnership with Playtech and offer its unique Live Casino and RNG content to players of 888casino in the US. This agreement will enhance the overall player experience by offering more entertaining and dynamic games, which is a key part of our content and product leadership strategy. We look forward to welcoming Playtech’s content and growing our partnership together.”


“Playtech and 888 expand partnership and sign a multi-state agreement in the U.S. for Live Casino and Casino”,, July 28, 2022.

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