Playtech Partners with BetVictor Group to Collaborate in the UK Market

By | November 14, 2022

Playtech, a technology leader in the online gambling industry, has partnered with the BetVictor Group to launch new gaming content for customers in the UK. The latest agreement will see state-of-the-art Casino and Live Casino products from the London-headquartered iGaming giant available across all brands that the Group licenses and operates in the country, including BetVictor, Parimatch, Heart Bingo, and the soon-to-be-launched talkSPORT BET.

Players will have access not only to the full suite of Playtech games supported by a wide range of promotional tools but also to live tables dedicated to the World Cup 2022.

Reaching More & More UK Players

Playtech, a big-name supplier of innovative casino content, has announced a new partnership for the UK market. The company teamed up with the BetVictor Group, another industry leader on a global scale, which boasts a very strong presence in the United Kingdom.

The partnership was officially launched on October 24, around the same time as the collaboration with PokerMatch, and marked the debut of Playtech – BetVictor cooperation in the UK market. The deal covers all brands that the Group operates across the country: BetVictor, Parimatch, Heart Bingo, and the soon-to-be-launched talkSPORT BET.

Commenting on the latest agreement, George Voyatzis, VP Commercial at Playtech, said:

“We are proud and excited to be working with BetVictor, one the world’s leading gambling companies. This partnership is of great strategic importance to us, giving us the means to reach more and more players with our innovative content across the UK. Vital to Playtech’s success is our ability to build and sustain partnerships with fellow industry leaders, so we’re delighted to be working with BetVictor, whose strong values very much align with our own.”

Richer Casino & Live Content Offering

As one of the leading operators in the online gambling industry, BetVictor boasts a massive gaming library, which is growing bigger every day thanks to different agreements, including the deal with added Quik signed last month.

The partnership with Playtech will help this operator significantly enhance its offering of slots and live dealer entertainment. The Group has ambitious plans to launch in other newly-established markets (with the BetVictor B2C brand in Ontario and BildBet in Germany) and both companies see exciting potential for further cooperation.

Turlough Lally, Director of e-Gaming, BetVictor, said:

“Playtech is a long-standing key player in the industry, and we are very pleased to be embarking upon this new partnership with the company. Through the partnership, we will expand our Casino and Live content offering and product range to our dedicated players across the UK. In the future, we hope to further strengthen this new partnership, expanding into new markets together, and delivering more exciting and innovative content to our customers across the globe”


“BetVictor Group and Playtech join forces to launch Casino and Live Casino content across the UK”, November 10, 2022.

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