Playtech, a powerful provider of gambling technology solutions, has just announced that it has signed a five-year partnership agreement with British Horseracing’s largest commercial brand, The Jockey Club.
The new alliance will allow Playtech to create a selection of cross-product solutions based on the well-known races and racecourses run by The Jockey Club. The agreement was brokered by Creation i-Gaming and Metrostar.
As per the deal, Playtech will get rights to create a variety of content across its top-performing product categories such as Casino, Live Dealer, Poker, Virtual Sports, and Bingo. The first games from this deal will be introduced in time for Cheltenham Festival 2022, involving an RNG casino title that will be the newest inclusion to Playtech’s Sporting Legends catalog.
Established in 1750, The Jockey Club is the biggest commercial group in the UK and one of the sports with the largest customer views. It operates 15 racecourses across the country, The National Stud, Jockey Club Estates, Jockey Club Catering, Jockey Club Live, Jockey Club Services, and Racing Welfare.
Commenting on the newest deal, Casino Director at Playtech, James Frendo, said:
“At Playtech, we are committed to developing the most engaging branded content. By partnering with an iconic sporting institution such as The Jockey Club, we are able to create a full range of exceptional and exciting cross-product content. Partnering with globally recognized brands is a key pillar of our branded content strategy as we look to deliver a unique and engaging responsible gambling experience to our customers.”
Chief Commercial Officer at The Jockey Club, Charlie Boss, says that the company is delighted to close the deal with Playtech, whose leading software and expertise will support the brand apply the success of its brands into the iGaming market for the very first time. Playtech shares its values on promoting safer gambling as the key element of products.
More About Brand
The Jockey Club is one of the most famous sports businesses working in the UK. It runs 15 leading racecourses and takes care of the biggest horse racing events in the country such as the Cheltenham Festival, Randox Grand National at Aintree, The Cazoo Derby Festival at Epsom Downs, and the QIPCO Guineas Festival in Newmarket. The brand also welcomes multiple racehorses every year to its training locations in Newmarket, Lambourn, and Epsom. The brand runs The National Stud in Newmarket as well as the charity, Racing Welfare. It works under the Royal Charter to provide benefits to the British Racing industry.
Source:
“Playtech signs five-year international agreement with The Jockey Club”, playtech.com, February 2, 2022.
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