Playtech, one of the most prominent gambling technology companies in the iGaming industry, has signed a partnership with AMC Networks, one of the largest media companies in the world.
The partnership sees the developer getting exclusive worldwide rights to a range of AMC and WE TV branded titles, including AMC’s The Walking Dead franchise and WE tv’s Bridezillas and the Marriage Boot Camp franchise.
Playtech will develop and distribute online gaming titles that will be based on the hit series. The titles are expected to be released in digital casinos later this year and in 2022.
Signing a partnership with AMC Networks is a part of the developer’s strategy to produce branded content and deliver the highest quality of content to the online gambling operators in the markets.
The Walking Dead franchise is globally famous and has been enjoyed by viewers for over a decade and is one of the most watched TV shows in US cable history.
iGaming and Zombie Hordes
Representatives from Playtech say that they are honored to be working with AMC and that they are committed to delivering entertaining experiences to the audiences across regulated markets.
Shimon Akad, Chief Operating Officer at Playtech, said: “We are honoured to have been chosen as AMC Networks’ exclusive partner to bring their flagship brands to the online gaming market. Playtech has a long and proud history of combining the very best brands with our industry leading products; this new partnership demonstrates our continued commitment to delivering an entertainment-led experience to key strategic audiences across regulated markets.”
Furthermore, the brand is looking forward to working on a franchise like The Walking Dead and cannot wait to bring the products to life.
Aaron Berndtson, Head of Strategic Partnership & Entertainment at Playtech, adds: “The Walking Dead is a once-in-a-generation franchise, and we look forward to delivering best-in-class games true to the loyal and passionate audience. Additionally, to partner on the iconic Bridezillas and Marriage Boot Camp brands, which have been part of the lexicon for years, complements our branded content strategy to deliver the most engaging entertainment experience in the market. We cannot wait to start working together with AMC Networks to bring these products to life.”
Officials from AMC Networks say that they are delighted about partnering with Playtech and that they are looking forward to seeing their explosive dramas for the first time in world-class online gaming.
Clayton Neuman, VP of Games at AMC Networks, comments: “From undead hordes of flesh-eating walkers to an army of enraged brides, AMC Networks is home to some of the most explosive dramas on television. We are delighted to partner with Playtech to deliver that same action and excitement from our iconic brands for the first time in a world-class online gaming experience.”
Source:
“Playtech and AMC Networks Announce Multi-Title Gaming Partnership”, playtech.com, June 14, 2021.
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