Playtech, a globally renowned developer of casino content, has announced that the company will leave its footprint in two more US states thanks to a new partnership.
The brand will expand its business network to North America even further after the provider signed a deal with betPARX.
The new agreement will mark the re-launching of Playtech’s iGaming and sports betting platform in New Jersey and Pennsylvania.
According to the agreement, the betPARX app will be introduced in these two states and will be powered by the developer’s IMS platform. Also, the app will see Playtech’s Player Account Management, and will also contain the brand’s proprietary iGaming.
What is very interesting is the fact that IMS technology will be used for the first time in New Jersey as well as in Pennsylvania.
Given that this platform is very popular around the world, we believe that in a very short time it will become one of the leaders in the US.
A new step will be seen in the distribution of Playtech’s content, which will now be accessible to punters from New Jersey and Pennsylvania.
By expanding to these two states, Playtech will drastically improve its position in North America and thus reach even more points. This step is a very important milestone for fulfilling the company’s global expansion plan and taking the lead.
Playtech CEO Mor Weizer commented on the company’s expansion: “We are thrilled to continue to grow Playtech’s iGaming and sports betting partnership with betPARX in other US markets. Playtech’s industry-leading software and expertise prove a high-quality experience, and this is exactly what the highly sophisticated consumer market in the US requires. We look forward to further expanding our footprint in the US and working with the betPARX to deliver world-class gambling and sports betting entertainment across multiple states and products.”
betPARX reps are also excited about the collaboration. Senior Vice President of iGaming and Sports for betPARX said: “We are incredibly proud to be launching betPARX in conjunction with an industry-leading technology provider in Playtech. We’ve made the sign-up and deposit and cash-out processes as simple and smooth as anything in the industry. Plus, we’ve created a product that provides a great experience for any user, casino, or sport.”
“Playtech, betPARX partner for launch in New Jersey and Pennsylvania’’, gamingamerica.com, March 16, 2022.
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