Push Gaming, one of the leading B2B gaming suppliers, has signed a partnership agreement with Danske Spil, the Danish state lottery.
Thanks to the partnership, Push’s popular titles will go live on the Danske Spil platform. Titles such as Jammin’ Jars, Razor Shark and Fat Rabbit will be made available on the platform and Push Gaming will be able to expand its influence in the market.
The partnership with Danske Spil is part of Push’s strategy to enter more regulated European markets. The supplier also signed partnerships with Norsk Tipping, SoftSwiss, SkillOnNet and LeoVegas.
The Danish market is only second to Sweden in terms of online gambling and is one of three markets where the majority of gaming revenue comes from online channels.
Reaching New Heights
Representatives from Push Gaming, which recently debuted Dinopolis, say that Denmark is an exciting market and that signing a partnership with Danske Spil is a big achievement for the company. They are looking forward to working with the state lottery.
“Denmark is an extremely vibrant market and as such, partnering with Danske Spil, which is the national lottery operator in the country, is a great achievement for us.Getting our content in front of Danish players is another step in our growth strategy and we are confident we can fully leverage the opportunity,” said Fiona Hickey, Head of Sales at Push Gaming.
Officials from Danske Spil say that they are excited about being able to offer Push Gaming’s titles and that they are looking forward to gaining traction with their player base.
Simon Hoffmann Riis, Promotion & Loyalty Manager at Danske Spil said: “Push Gaming has been on our radar for years as one of the missing pieces in our otherwise impressive game offering. I am excited to get key titles like Jammin’ Jars, Razor Shark and Fat Rabbit live across our platforms, and there is not a doubt in my mind that they will quickly gain traction with our player base.”
Push Gaming is a games development studio that specializes in creating top-notch, mobile-optimized HTML5 games. The company has a wide range of worldwide partners, including some of the world’s most influential operators. Its goal is to advance through the competitive industry and provide entertaining mobile games.
“Push Gaming drives Danish expansion with Danske Spil”, europeangaming.eu, June 8, 2021.
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