RLX Gaming has officially entered the United States with the launch of its aggregation platform, beginning operations in New Jersey and Pennsylvania as the company seeks to expand its presence across North America.
The debut introduces ReelPlay as the platform’s first content partner, providing RLX Gaming with an initial catalogue of slot titles for distribution in regulated US jurisdictions. Additional state launches are planned in the months ahead as the company broadens its footprint.
The rollout signals a key development for RLX Gaming’s long-term plans in the region. By establishing its aggregation service in the US, the company gains a foundation from which it can add new content partners and extend its reach into further regulated markets.
ReelPlay Portfolio Leads Initial Content Offering
The first games made available through the platform will come from ReelPlay, a studio whose content has already attracted a following among North American players.
Lucky Lady Leprechaun has been selected as the first title to launch through RLX Gaming’s distribution network. The game will be followed by additional releases drawn from ReelPlay’s wider slot portfolio.
ReelPlay is recognised for game mechanics that have achieved broad visibility within the online casino sector. Among them is Infinity Reels, a feature that allows reels to grow while increasing multipliers. The supplier is also known for its 10K WAYS slot series, which has become one of its most recognised game families.
Building a Presence Across Regulated States
The launch begins in New Jersey and Pennsylvania, with additional state expansion planned.
The company views the partnership as part of a wider international growth strategy. By bringing established content providers onto its platform, RLX Gaming aims to strengthen its position in North America.
Martin Stålros, Chief Executive Officer at Relax Gaming, said: “This collaboration with ReelPlay marks the beginning of an exciting new chapter for RLX Gaming in the United States. ReelPlay is a fantastic partner with a proven track record of delivering high-quality content that truly resonates with US players.
“As we begin rolling out our aggregation services in the market, we are excited to launch our first titles together and establish a strong roadmap for continued growth across multiple states.”
Existing Relationship Expands Into North America
For ReelPlay, the agreement extends an existing partnership into a new territory. The studio believes its games already enjoy strong recognition among players in the region and expects further opportunities through RLX Gaming’s network.
David Johnson, Chief Executive Officer at ReelPlay, said: “ReelPlay are thrilled to be the first of Relax’s partner studios to expand our long-term partnership into the regulated North American market.
“ReelPlay’s content enjoys a significant fanbase in the territory already; we look forward to working closely with Relax and our mutual operator partners to introduce more exciting content in the future.”
With its platform now live and content distribution underway, RLX Gaming has begun the next phase of its North American strategy, starting with two states and a partnership designed to support future growth.
Source:
“RLX Gaming debuts US aggregation platform through ReelPlay partnership”, relax-gaming.com, Jun 10, 2026
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