RubyPlay has taken another significant step in expanding its North American footprint through a strategic alliance with BetMGM, one of the most recognized names in online gaming and sports betting. The partnership brings RubyPlay’s slot games to BetMGM’s digital casino in New Jersey, introducing its top-performing titles to players in the U.S. for the first time through this operator.
The launch marks a pivotal milestone in RubyPlay’s U.S. ambitions, rolling out a carefully selected range of games including Gummy Giga Match, Diamond Explosion Patriots, Mad Hit Wild Alice, Go High Panda, and Immortal Ways Sweet Coin. These titles are now available to New Jersey’s online gaming audience via BetMGM’s platform.
First U.S. Launch with BetMGM Follows Ontario Debut
This U.S. debut comes after RubyPlay’s initial collaboration with BetMGM in Ontario, Canada, where the studio’s games went live on the operator’s platform. The current New Jersey rollout forms part of a broader, long-term agreement between the two companies, which will see additional game launches across North American jurisdictions over time, subject to regulatory approvals.
“Our entry into New Jersey through BetMGM is a key moment for us,” said Dr Eyal Loz, Chief Product Officer at RubyPlay. “Securing a partnership with BetMGM – one of the most iconic names in the industry – is a game-changing milestone in our North American growth. Seeing our games live with BetMGM speaks volumes in both the quality of our content and the big strides we’re making in this part of the world. We’re looking forward to working closely with the BetMGM team to provide them with even more content that entertains their impressive player base.”
Continued Expansion Through Strategic Partnerships
RubyPlay’s collaboration with BetMGM builds on its ongoing global growth strategy, which emphasizes direct integrations with leading operators across both established and emerging markets. Earlier this year, in April, RubyPlay also partnered with QTech Games, a distribution platform known for its focus on mobile-first content and performance optimization across local markets in Asia, Africa, Eastern Europe, and Latin America.
Through its agreement with QTech Games, RubyPlay extended access to games likeImmortal Ways Diamonds and Mayan Cache, enhancing its international presence and supporting its aim of offering high-performing, localized content tailored to different markets.
These developments reflect RubyPlay’s commitment to forging strong operator relationships, supported by data-driven performance and engaging game mechanics that help partners boost player engagement and reach.
Future Rollouts Expected in U.S. Market
With content already live in Ontario and now New Jersey, RubyPlay is set to deepen its presence in the U.S. through additional state launches planned for the coming months. While these future rollouts depend on licensing clearances, the company remains focused on scaling its impact across North America.
This latest partnership signals RubyPlay’s intent to cement its role as a major content provider in the region, aligning with industry leaders like BetMGM to deliver premium experiences to a growing online casino audience.
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Source:
“RubyPlay secures BetMGM partnership to scale North America presence”, igamingbusiness.com, Jun 25, 2025
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