Rush Street Interactive, a Chicago-based online casino and sports entertainment company focused on markets in the United States, Canada, and Latin America has announced the launch of its popular gambling platform in Mexico. RushBet.mx went live on the last day of June by virtue of the RSI’s exclusive partnership with Mexican media conglomerate Grupo Multimedios. The website is now available for over 130 million gaming enthusiasts in LatAm’s third-largest country.
Always Putting the Player Experience First
Rush Street Interactive, a US-based gaming company that just recently made headlines when it rolled out Pragmatic Play’s live casino with RushBet in Colombia, has partnered with Grupo Multimedios, the fastest growing and most relevant media enterprise in Mexico, to bring RSI’s award-winning online casino and sportsbook to players in this country. According to the exclusive 25-year agreement, RSI’s state-of-the-art gambling platform will be available nationwide, taking advantage of the media assets and distribution channels of its Mexican partner.
Richard Schwartz, Chief Executive Officer of RSI, said:
“We are thrilled to build upon RSI’s track record of success in Latin America to now bring the millions of Mexican gaming enthusiasts into the expanding RushBet community. We will deliver the same best-in-class products and trusted services that our players in other markets, such as Colombia, where we are top 3 in amounts wagered, have come to expect and appreciate.
“At RushBet we always put the player experience first – focusing on earning and retaining player trust, be it through our array of proprietary betting options, fast and easy payouts, or efficient and helpful customer support. That is why we are confident that RushBet will become one of Mexico’s preferred online casino and sports betting destinations.”
Creating the Best Online Casino
RushBet boasts a top-notch online casino, featuring a broad selection of slots, table games, and live dealer titles. In addition to that, the platform offers live streaming of a wide variety of sports from around the world. The massive and diverse gaming library is nicely complemented by benefits for loyalty, bonuses for qualifying players, and professional customer support.
Commenting on the launch of RushBet.mx, Angel Cong, Co-CEO of Multimedios, said:
“It is very exciting to launch with RSI and bring the first major U.S.-based online operator to Mexico. RSI has proven to be successful in the North American and Colombian online casino and sportsbook markets, and together we will leverage our media assets to achieve the same in Mexico. Our goal is to work with RSI to create the best and most trusted online casino and sports betting experience in the Mexican market.”
Rush Street Interactive was listed on the New York Stock Exchange two years ago and was the first US gaming company to launch a regulated online sportsbook in Latin America – RushBet.co hit the Colombian online gambling scene in 2018. With a population of over 130 million, Mexico is another attractive LatAm market that gives RSI plenty of opportunities to grow.
Source:
“Rush Street Interactive Launches RushBet Online Casino & Sportsbook in Mexico”, ir.rushstreetinteractive.com, July 7, 2022.
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