Scientific Games Corporation was recently awarded a new contract for five years in connection with its top digital second-chance drawing platform and second-chance drawing services from the Connecticut Lottery Corporation.
This contract can be extended for up to 3 years and will include the Scientific Games ’NextGen® mobile app and customer relationship management services that were awarded several times.
The second-chance program is set to begin early next year as part of the Connecticut Lottery’s 50th Anniversary promotion.
Amy Bergette, VP Digital Content Studio for Scientific Games, commented: ”With Scientific Games’ second-chance drawing platform and services, NextGen mobile app and proven lottery CRM program, the Connecticut Lottery will further enhance player engagement with the Lottery’s brand and will move to a more sophisticated approach with digital campaign management. We are delighted to extend our relationship with the Connecticut Lottery to provide programs that further elevate the lottery’s digital footprint and ultimately provide a solution and marketing tools to connect the physical and online lottery experiences. A modernized digital engagement approach is important to lottery revenue growth and ultimately, generating maximum proceeds for many valuable programs and causes in the state.”
Scientific Games is a leading company in the gaming and lottery industry headquartered in Las Vegas, Nevada. It can thank its team of highly educated and professional experts for their merits. The team is made up of over 10,000 employees located in offices around the world. Also, the company has entered into an incredible number of partnerships so far. The brand’s customer base includes commercial and tribal land-based casinos, video lottery terminal operators, US, and international lotteries, central determination gaming jurisdictions, licensed betting casinos, licensed online operators, as well as social sites that offer free to play casino games.
About the Lottery Corp
The Connecticut Lottery Corporation has been in business since 1972. The headquarters of this brand is located in Rocky Hill Connecticut, and its portfolio includes many games that can make you a winner every day!
“Scientific Games To Expand Connecticut Lottery’s Digital Player Engagement With New, Five-Year Contract’’, scientificgames.com, December 14, 2021.
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