Scientific Games Corporation and Western Canada Lottery Corporation have just presented an excellent offering for customers, involving single game sports lottery betting, futures, and real-time odds. All these features are powered by Scientific Games Lottery’s sports betting engine and optimized for WCLC to incorporate within its central gaming system.
Scientific Games and its sports betting sector deliver sports products and services to different lotteries in Canada, Europe, and America.
Following the new solutions, WCLC will provide different betting options under the SPORT SELECT, such as Point Spread, Over/Under, Pro-Line, Props, Pools, and Futures. It will be followed by a $100 limit on bets.
Apart from the innovative sports betting product and central gaming systems tech, Scientific also supplies WCLC with an online subscription system that uses a player account management platform and online instant games.
The operator unveiled the initial retail instant option in 1974, and the premiere digital instant title in the U.S. in 2014. At the moment, it works as the leading supplier of lottery interactive options, mobile apps, customer loyalty programs, and similar interactive solutions and services in the lottery industry. It also provides games and services to 130 lotteries in 50 countries, involving almost every North American lottery.
Commenting on the new deal, Vice President of IT for WCLC, Tedda Sandercock said:
“We’re extremely proud of the hard work by both the WCLC and Scientific Games Lottery teams that helped us rejuvenate the sports betting experience in western Canada and introduce real-time odds, futures, and single game betting,” By integrating new sports betting functionality with our gaming system, we’re now able to offer players an experience they’ve never had before.”
By utilizing the new ticket builder tool at sportselect.com, users can make picks while using real-time odds to create a QR code. This can later be used in a lottery retailer to buy their ticket.
The company is thrilled to offer this innovative online approach to creating a betting slip while keeping a more traditional method of delivering a ticket at retail for players who like it.
Managing Director International Lottery Systems for Scientific Games, Christian KOMETER says that the brand is excited to cooperate with WCLC to bring the first-to-market lottery catalog to western Canada and back the WCLC’s strategic plan to deliver maximum proceeds for the local partners. This is an additional example of a multi-channel product from SG Lottery technology that revolutionizes the lottery experience.
“Scientific Games And Western Canada Lottery Corporation Kick Off Single Game Sports Betting”, scientificgames.com, December 16, 2021.
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