StarGames.de, a popular German online gaming provider which is a part of the Greentube group, will be an official partner of the football club with a long history and rich tradition – Hannover 96.
For the 2023/24 season, the brand will be theclub’s sponsor and the team presenter and its logo will be proudly displayed on the training and warm-up jerseys! In addition, Heinz-von-Heiden-Arena which is home to almost 50,000 fans will feature various advertising displays of its new sponsor!
The new sponsorship between the two-time German champion and the online gaming provider represents the biggest milestone of StarGames, who will support Hannover 96 for the whole season.
Once a stable first-division club, Hannover 96 now competes in the second division and is trying to return to its former glory. Its tradition dates back to the 19th century! The team was founded in 1896 and they played in the Bundesliga for 30 years – between 1964 and 2019. In season 2018/19, they have been relegated to the second tier, where they are today. Last season they finished in 10th place, and next season they will try to return to where they belong! Will the new partnership help them in that goal?
“It is a great honor to collaborate with a football club of such standing and with such an established tradition. Commitment, passion and fair play are values that are important not only to Hannover 96, but also to us as fundamental cornerstones for our company and brand,” said StarGames Brand Manager László Pados on the agreement. “Most of all, we are looking forward to supporting this team and its fans and helping them achieve success in what is a very competitive league.”
By agreement, the brand will sponsor the training and warm-up kits, but also, Star Games will host lots of promotions for fans including ticket prize draws among others.
StarGames Marketing Manager Andreas Jansch spoke on the work that has already begun behind the scenes: “This partnership provides us with an exciting opportunity to reach the many 96 fans and demonstrate our enthusiasm for outstanding achievement, both on and off the pitch. We cannot wait to really get going!”
Christian Woike, Director of sports marketing agency Sportfive spoke excitedly about the new partnership and future collaboration: “We are delighted to have gained a partner that has recently enjoyed success in strengthening its activities in the German market. As part of this partnership, we are assigning the status ‘team presenter’ for the very first time. This is a newly designed rights package that guarantees the partner high visibility in connection with the 96 first team.”
Source:
”StarGames is proud new sponsor of Hannover 96”, europeangaming.eu, 01.06. 2023.
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