Symplify Brings Its Leading Cloud Solutions to the North American iGaming Market

By | October 24, 2022

Symplify, the leading provider of CRM and AI cloud solutions to the land-based and online gaming industry, has announced the creation of a US entity in order to establish a permanent presence within the continental United States. Stephen A. Crystal, Founder and CEO of SCCG Management, has been named as President of Symplify US.

The Stockholm-headquartered company boasts an impressive list of partners, including such big-name international operators and content aggregators as MrGreen, Betway, EveryMatrix, GiG, and WilliamHill to cite just a few. Its single CRM Ecosystem provides access to ten communication channels, creating favorable conditions for a highly personalized approach and seamless integration into retention and conversion strategies.

Exciting and Self-evident Opportunity for Symplify

Symplify, a reputable provider of cloud solutions for Marketing Automation, CRM & CRO with more than 20 years of web experience, has formed a US entity to further strengthen its positions in North America. The news comes soon after the Swedish company signed a four-year partnership with PlayStar, an up-and-coming US-based online casino operator.

In connection with the creation of Symplify US, Stephen A. Crystal has been named as President of the new entity while retaining his role as Founder and CEO of SCCG Management. The company is determined to offer both brick-and-mortar and online gaming operators in the United States an innovative suite of products based on a thorough analysis of current market demand.

Pleased with the establishment of a permanent presence within the continental United States, Symplify’s CEO, Robert Kimber said:

“The gaming market in the US is becoming home away from home for Symplify technology. We meet like-minded innovators who need a platform that understands the marriage of traditional casino entertainment and the expectation of the newly transitioned digital user.

“Applying our thorough understanding of the digital gaming market, together with SCCG’s close-knit relationship with brick-and-mortar casinos, has proven to be very successful. Establishing a US base with my friend and colleague Stephen Crystal in charge is an exciting and self-evident opportunity for Symplify.”

CRM Solution that Adds Value

The fruitful collaboration of SCCG Management and Symplify started earlier this year, so now the two companies are taking their partnership to the next level. Symplify is widely renowned for its revolutionary cloud services that help operators drive engagement and provide the ultimate player experience.

SCCG Management Founder and CEO Stephen Crystal commented:

“The powerful capabilities created by the Symplify suite of solutions – powered by AI and Machine Learning – are not only industry-leading, but they’re also industry firsts. A decade ago, AI was a marketing term broadly plastered across products to draw unwarranted attention to the emergent technology.

“Now it falls to the team at Symplify US to help share the power of the Symplify solution with North American casino gaming operators. We want to let their marketing teams know that we have a CRM solution that adds value, without the cost of too much labor, time, and attention.”


“Symplify sets up Stateside operation to build on US success”., October 20, 2022.

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