Trustly, a global leader in online banking payments, further strengthens its revolutionary portfolio of products with the launch of Trustly Express in Finland, the Netherlands, Sweden, and the UK. Designed to provide an even swifter experience for the end-users, the newest solution brings down the number of steps at checkout for returning customers.
Leading The Shift Towards a Cardless Society
Trustly, a world-renowned payment platform for digital account-to-account transactions, is well on its way to powering the shift towards a cardless society. Earlier this week, the Stockholm-headquartered company announced the launch of Trustly Express in several key markets: Sweden, Finland, the Netherlands, and the UK.
The latest novelty makes it possible for merchants to markedly improve the payment experience for their customers, at the same time boosting conversion and user loyalty. Namely, based on the bank’s PSD2 APIs (a secure environment that can be accessed exclusively by parties with explicit access levels), Trustly Express significantly reduces the number of steps at checkout for returning clients.
While the standard procedure typically requires a five-step flow, involving two SCAs (Strong Customer Authentications) for letting customers confirm their identity, Trustly Express eliminates the unnecessary layers to offer a single payment confirmation page and only one SCA. As a result, all returning consumers can complete their debit payments twice as fast with the SCA step typically being biometric-based (FaceID or a Fingerprint).
Johan Tjärnberg, Group CEO of Trustly, said:
“Launching Trustly Express is another key step forward in our offensive plan to deliver superior value to our merchants with the key aim to enable them to further accelerate their growth. Being one of the first movers since A2A’s inception we are committed to continue being a game changer in our industry.”
Innovative Solutions For The iGaming Industry
Since its inception in 2008, Trustly has been at the forefront of innovations in online banking payments. In the iGaming industry, this company is best known for its unique Pay N Play technology, designed to streamline the registration process and facilitate instant deposits and lightning-fast withdrawals.
More and more online casinos in the European markets take advantage of the Pay N Play concept to offer customers a fast and uncomplicated registration process, as well as the opportunity to continue their play where they left off with a simple deposit. Today, Trustly can brag of more than 500 employees who work in 10 offices in Europe, the Americas, and Australia. In the United States, the company is state-regulated as required to serve its target markets.
Source:
“Trustly launches Trustly Express in Finland, Netherlands, Sweden and the UK – enabling payments twice as fast”, trustly.net, April 12, 2022.
The post Trustly to Launch Trustly Express in Finland, Sweden, the Netherlands, and the UK first appeared on RealMoneyAction.com.