1/ST CONTENT expands its reach to add elite Moroccan racing to burgeoning international portfolio

By | November 17, 2023


1/ST CONTENT, the leading provider of premium content for North American horse racing, has broadened its dominant global footprint outside of the Americas with the announcement of a new venture into Moroccan racing.

Having won the international distribution rights, courtesy of Société Royale d’Encouragement du Cheval (SOREC), for this Saturday 18th November’s prestigious Morocco International Meeting (MIM) at the famous Hippodrome de Casablanca, 1/ST CONTENT will continue to widen its influence across a raft of global racing content in 2024 with a burgeoning international portfolio of racetracks and marquee meetings.

The Morocco International Meeting is now in its ninth year, and this breakout deal begins as as a one-year agreement relating to tote betting into local pools across 8 elite international races this weekend (featuring prominent horses, jockeys and owners from the UK, France and Spain) with scope and an option to renew and evolve the partnership across other pools and fixed-odds formats in the years ahead.

Aside from 1/ST CONTENT’s unrivalled network of North American racetracks, which provide over 3,300 race-days each year, the company also manages the international distribution rights for many of the top tracks in LatAm amongst an ever-growing portfolio. Accordingly, Morocco’s Hippodrome de Casablanca now joins other world-renowned venues, such as Hipódromo de San Isidro in Buenos Aires and Hipódromo da Gávea in Rio de Janeiro. It’s the latest move in 1/ST CONTENT’s unfolding strategy of locking up more and more cornerstone tracks and big-race meetings across emerging markets as it widens its international footprint.

A spokesperson for Société Royale d’Encouragement du Cheval (SOREC), said: “We are glad to announce our partnership with 1/ST CONTENT, a collaboration that underscores our commitment to elevating Moroccan horse races on the global stage, which will enhance our ability to attract international participants for our prestigious races.

“The data and wagering technology from 1/ST CONTENT, along with broadcast and video streaming rights, make them the most suited provider for betting formats via their EasyGate integration, thus contributing to growth in the international racing sector.”

Simon Fraser, Senior Vice President International at 1/ST CONTENT, added: “We’re delighted to announce to our growing group of worldwide partners that we’ve secured the distribution rights for this jewel in the emerging Moroccan horse racing scene. The opening day of the festival features 8 elite international races, comprised of many intercontinental challengers for a more familiar feel, as raiders from Europe, backed by a truly global ownership group, all converge on Casablanca.

“Our friends at SOREC have pulled together the best resources to organize this event in accordance with the highest equine-welfare standards, as MIM continues its mission to bolster awareness of Moroccan horse racing on the world stage. The racing data and broadcast media are all set from the usual sources, with a simple integration available via our market-leading EasyGate API.”

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