4ThePlayer.com today proudly announced a major milestone in its ongoing US market expansion strategy, as it was granted a full license in the flourishing online casino market of Michigan. This news follows the provisional license that the company was granted in October 2022, reinforcing its established presence in the US market, which started with a live transactional waiver in New Jersey.
4ThePlayer.com has already introduced a selection of its innovative games to Michigan’s dynamic market under the provisional license. These include the flagship titles ‘9k Yeti’ and ‘3 Secret Cities’, with the anticipated ‘6 Wild Sharks’ soon to join the lineup. In addition to these games, the company has a strong roadmap of top-performing titles from other markets ready for introduction. Excitingly, some US-first releases are slated for launch later this year, created specifically with the US market, as well as others, in mind.
Chris Ash, Business Development Director, and co-founder of 4ThePlayer.com, shared his enthusiasm, saying: “We are overjoyed to announce this latest achievement in our US market strategy. Michigan’s online casino market, one of the most successful in the country, presents an exciting landscape for us to share our unique and innovative games with a passionate audience. We are also actively working on expanding our presence into additional states, underscoring our commitment to regulated markets in general. We invite all interested parties to meet us at G2E in Las Vegas for a deeper dive into our exciting plans for the coming year!”
The recent statistics highlight the incredible success of Michigan’s online casino market. The state’s 15 online casinos have reached revenues of at least $150 million in four of the first five months of 2023, marking an 18% increase over May 2022. With a combined revenue of $150.6 million, Michigan’s online casino market has recorded its fifth-highest month ever, demonstrating a flourishing environment for 4ThePlayer.com’s continued growth.
4ThePlayer.com’s games are accessible to players in Michigan through their trusted US platform partner, Gaming Realms.