5 AI Trends on the Horizon for 2024

By | December 14, 2023


Without a doubt, 2023 has proven to be the year for artificial intelligence (AI), and the upcoming year, 2024, is expected to follow suit.

According to Forrester’s data, 2024 is set to be another significant year for AI, bringing about what we can call “intentional AI.” This means AI is moving away from mere experimentation and gimmicks, focusing instead on purposeful applications. Evidence of this shift is apparent in Forrester’s July 2023 AI Pulse Survey, which shows that 67% of businesses are actively incorporating genAI (AI technology) into their broader AI strategies.

In summary, 2023 has laid the foundation for AI’s continued growth, and 2024 promises to be a year where AI becomes more purposeful and integral to businesses.

Let me now share the five trends that we at InclusionCloud predict will dominate the AI landscape in 2024 and beyond.


Trend 1: AI Changing Jobs Forever

Is AI ready to take over all human jobs? It’s a widespread concern, but let’s check whether there’s any truth behind it. While AI undoubtedly excels in certain areas, it falls short of matching human creativity and nuanced thinking in others. This distinction becomes evident when we dissect AI systems into two categories: open and closed. Open systems, characterized by external variables that remain beyond the machine’s control, are prone to unpredictability. For example,autonomous cars where another driver could unexpectedly cross a red light. On the contrary, closed AI systems, operating within controlled environments, exhibit remarkable efficiency, as seen in AI-powered chess software where the machine knows all potential moves.

However, within this context of AI’s transformative potential, real-world collaborations between humans and AI underscore a different narrative. In healthcare, AI-powered diagnostics equip doctors with faster and more accurate insights, ultimately improving patient care. Similarly, the manufacturing sector showcases seamless collaboration between AI-powered robots and human workers, resulting in heightened productivity and superior quality control. As I often emphasize, this collaborative approach shows that AI’s role is not in displacing jobs but in enriching them.


Trend 2: Who Is in Charge? The Year of AI Laws

The rapid proliferation of AI has inevitably captured the attention of governments worldwide. Striking a delicate balance between fostering AI innovation and safeguarding public interests is the central challenge. In 2024, laws and regulations will be indispensable for deciding the worldwide trajectory of AI.

We’re now finding ourselves at an intersection where robust AI regulations aren’t just a choice, but actually imperative if we are to continue to move forward. It’s about ensuring responsible AI deployment without stifling innovation. Various industries, including the autonomous vehicle sector, grapple with complex regulatory questions. The adoption of AI ethics frameworks, as exemplified by initiatives such as the European Union’s, will delineate the boundaries of responsible AI implementation.


Trend 3: The Growing Impact of AI on Creative Work

The amalgamation of AI and human creativity ushers in an exciting new era of innovation. AI-generated “hallucinations” are not mere glitches but powerful catalysts that inspire fresh perspectives and serve as creative brainstorming tools. However, as we navigate this creative frontier, ethical considerations take center stage.

In the entertainment industry, AI algorithms meticulously analyze viewer preferences to offer highly personalized content recommendations, enhancing the user experience. In design and art, AI collaborates with human creatives, suggesting novel ideas and even autonomously producing art. I believe that AI amplifies human creativity, but it is vital to establish ethical guidelines to navigate this exciting yet delicate collaboration.


Trend 4: AI Models Learning from Synthetic Data

The effectiveness of AI models is determined on the quality and quantity of training data available. This brings us to the debated subject of synthetic data, which has the potential to replace real-world data in a wide range of industries. For instance, in the insurance sector, synthetic data has emerged as a valuable tool for simulating complex risk scenarios, enabling insurance companies to refine their risk assessment models and streamline underwriting processes.

We see synthetic data as a means to democratize AI development, making it accessible across various sectors. However, ensuring its reliability through strict testing and validation is key.


Trend 5: Supercomputers for Super AI

AI’s continual development and sophistication needs unparalleled processing power. As AI models get increasingly complex, cutting-edge hardware developments become critical. From banking to scientific research, industries largely reliant on AI are spending considerably in infrastructure capabilities to support these emerging models.

Supercomputers are the backbone of AI’s future, enabling the training of massive models and unlocking new frontiers of possibility. Quantum computing, in particular, has the ability to tackle complicated problems at unprecedented rates. According to IBM, this innovative technique has the potential to transform sectors such as medicine research and climate modeling.



As we venture into 2024, the AI landscape promises a captivating narrative of change and innovation. These five trends encapsulate the profound impact of AI on our lives and industries. It’s a future where AI serves as an enhancement rather than a replacement, a future where navigating evolving regulations, fostering creative collaboration, exploring the potential of synthetic data, and investing in cutting-edge infrastructure are the guiding principles.


As the CRO of Inclusion Cloud, Nick Baca-Storni leverages his extensive industry experience to spearhead digital transformation initiatives, building strategic partnerships with tech giants such as Google, Salesforce, AWS, Oracle, and ServiceNow.

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