Industry veteran to take the reins of player acquisition agency, remains as Growth Advisor to Intelitics Software
Acquire.bet, the player acquisition agency that has been driving targeted, measurable traffic to casino, sports betting, daily fantasy and social brands for more than 20 years, has named Allan Petrilli (pictured) as its new Managing Director.
As the North American market continues to embrace legal, regulated online sports betting and iGaming, the demand for Acquire.bet’s services among operators has skyrocketed. Petrilli, who was previously the Sales and Growth Vice-President for Intelitics, which shares the same ownership group, will be leveraging his many years of experience in player acquisition to drive the business forward.
Acquire.bet offers a full customer acquisition service to operators in North America and beyond including paid media, performance marketing (via CasinoAffilliatePrograms) and its owned media assets, which include SportsCashDaily and CasinoCashDaily. These channels are vital as pressure mounts for brands to spend profitably on acquiring new users and provide incremental, measurable growth outside of above-the-line and traditional SEO.
It holds licenses in all key regulated states such as New Jersey, Pennsylvania, Michigan, Colorado and beyond and is already working with big-name operators, challenger brands and affiliate groups to turbocharge their player acquisition activity.
“Allan’s rise through the Acquire.bet group has been meteoric over the past four years and the impact he has made at Intelitics Software has been significant,” the President for Acquire.bet and the co-founder and Chief Executive Officer for Intelitics Software, Allan Stone, said.
“That’s what makes this move such an important one as Allan will be able to use the experience and knowledge gained during his time at Intelitics Software and over a stellar career and apply it to the tremendous growth opportunities that exist for Acquire.bet, which will ultimately benefit both companies. It’s also great to have been able to promote from within the organization and to give Allan the opportunity to continue to grow personally and within the group.”
“I am incredible excited to lead Acquire.bet into this next phase of growth after supporting the business through the early stages of United States regulated sports betting and iGaming,” Petrilli said.
“Paid media and performance marketing are powerful, measurable and scalable channels and with operators under pressure to deliver strong ROI on marketing spend I look forward to working closer with them to realize this through our services.”