Affinity Interactive Expands its Leadership Team

By | April 3, 2023


Affinity Interactive (AI), an omni-channel gaming industry leader and ZCG portfolio company, announced it has appointed two industry veterans to its executive leadership team, effective April 1, 2023. The new additions include Scott Butera as Chief Executive Officer of Sports Information Group (SIG), AI’s New York-based B2B and B2C global omnichannel sports, technology, digital, media and wagering business, and Brad Egnor as Chief Marketing Officer of AI.

“Affinity Interactive is thrilled to welcome Scott and Brad to our leadership team, and we are certain that they will be valuable additions in helping us create deeper customer engagement and further captivate diverse audiences. As AI continues to lead the way in meeting the growing demand for online gaming products and omni-channel casinos, Scott and Brad bring relevant skills, networks and experiences that will inform our business strategy. We look forward to taking AI’s digital marketing performance to the next level and providing customers with a truly exceptional gaming experience,” Andrei Scrivens, CEO of Affinity Interactive, said.

“These exciting leadership appointments further position AI to harness the power of the company’s leading technology and proprietary sports data and intelligence for the benefit of each platform, users and guests everywhere. Scott and Brad both add distinct expertise and share our unwavering commitment to excellence, which will help pave the way for continued success and bold innovation as we further establish AI as the premier, industry-leading gaming platform,” James J. Zenni Jr., Chairman of Affinity Interactive, said.

Mr. Butera, an entertainment and hospitality executive with more than two decades of executive gaming experience, will be responsible for forming key partnerships and ventures that leverage SIG’s iconic Daily Racing Form content and brand, as well as overseeing the expansion of AI’s advance-deposit and sports wagering capabilities.

“I am thrilled to be joining such a dynamic, well-respected company and look forward to working closely with Andrei, Jim, Brad and the entire Affinity Interactive team to continue building on Sports Information Group’s world class digital offering. The industry is at a turning point, and AI is at the forefront of the next frontier where media, technology and gaming come together to deliver exciting new experiences for consumers globally. DRF’s content and brand is unparalleled, and I could not be more excited to bring to life their potential in new ways for the entire AI platform,” said Mr. Butera.

In his new role as Chief Marketing Officer, Mr. Egnor will be responsible for enhancing AI’s digital performance marketing capabilities across its business units, including casino, Daily Racing Form, and DRF Bets, to provide customers with a cohesive digital journey and a comprehensive relationship with AI.

“Affinity Interactive is a clear leader in today’s gaming ecosystem and I am excited to join the AI team as we build on the company’s continued momentum. Together, we will continue to grow each platform’s dedicated following and foster even stronger customer relationships across the AI network to drive the company to new heights,” said Mr. Egnor.

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