Altenar signs pan-LatAm sportsbook deal with GanaPlay

By | April 24, 2023


Partnership sees Altenar further expand LatAm leadership credentials

Altenar, the leading sportsbook and iGaming software supplier, has secured a deal with major online gaming and sports betting operator GanaPlay.

The partnership will see Altenar bolster its leadership credentials in LatAm with GanaPlay offering the provider’s award-winning sportsbook technology across all of its LatAm and Central American markets.

The deal will see Altenar provide its full multi-channel software, with GanaPlay set to benefit from Altenar’s extensive offering of specialised LatAm sports betting on virtual sports, lottery and quinielas, as well as international sports such as football.

Reaffirming its strong reputation in LatAm, GanaPlay is highly popular across the continent, with sponsorship deals with major football teams including El Salvador’s Alianza FC, as well as Ecuador’s El Nacional and Macará.

A highly-regarded operator of more than 15 years, GanaPlay has already proven hugely popular across LatAm and Central America, accepting bets on more than 50 categories of sports and events.

Enlisting more than 300 analysts to individually manage more than 40,000 live games per month, GanaPlay anticipates a boost in popularity with the aid of Altenar’s sportsbook offering, as well as greatly boosting its retail presence.

With ambitious plans for the further growth, GanaPlay plans to expand its retail offering with the help of Altenar’s inhouse retail terminal system.

With the partnership set to commence this week, the omni-channel deal is expected to see Altenar expand its reach across other LatAm markets in the future.

Commenting on the deal, Vasileios Michail, Junior Account Manager at Altenar, said: “Our sportsbook solution is best-in-class and we are delighted to offer this to our new partner, GanaPlay.

“We want to help our partners to achieve their goals and provide countless players with high levels of engagement, and the adaptable nature of our solutions allow us to do just that.”

Andres Felipe Clavijo, CEO at Ganaplay, said: “We are thrilled to announce a deal with Altenar to offer our award-winning product to the LatAm markets.”“I’m sure that with their omni-channel software and exciting tools such as Betbuilder and Partial Cashout, we will continue our exponential growth in the region. We’re excited to get started.”

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