Backforce extends partnership with BIG to 2025

By | February 4, 2022
Reading Time: 2 minutes

 

German chair manufacturer Backforce continues to have BIG’s backs going forward.

Achieving success for over two years together, we are delighted to share that Backforce will continue to have our backs for the future!

Back in September 2019, Backforce introduced us to a whole new level of comfort and quality. With their support, we have reached numerous heights in our competitive efforts as they had our back during our CS:GO team’s run to the top of the world rankings as well as multiple titles. Together we developed the BIG edition of the Backforce One – their flagship product – for the enjoyment of our fans, and embarked on the ambitious expansion into the European market.

Backforce is also an incredibly involved partner in our content creation, as they support and make content series such as “Backstage with Backforce”, “Backforce Mean Tweets” and “Back in Time with Backforce” possible. These series, along with many new activations, will continue as part of our extended partnership.
Both Backforce and BIG have committed early on to ensure the extension of our partnership as we are very happy with the past few years, and can’t wait to share all of our exciting activations we have in the pipeline with you!

Statement Daniel Finkler, CEO
I am very pleased that our partnership with Backforce has been extended prematurely until mid-2025 after three years of successful cooperation. High-quality and ergonomic gaming chairs are immensely important for our professional players and Backforce has managed to set new standards “Made in Germany” in this important market segment. In the past, especially during the lockdown period, we were able to celebrate our biggest achievements on Backforce chairs. Now we are looking forward to the coming years and a successful cooperation with the Head Of Backforce Stefan Krumme and the Interstuhl team from Tieringen. #GOBIG

Statement Stefan Krumme, Head of Backforce
We are happy to extend our contract with BIG 6 months early for another three years. We share a high trust and respect for the other organization. BIG has an unparalleled record of young talent promotion and being successful in multiple titles at once. Especially in these challenging times you see even more how important the personal chair is for professional players. It must be our goal to see the best performance and therefore players should have to choose their own equipment. We are looking forward to see BIG CS:GO in the Top10 soon – no pressure.

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