Deal will boost leading operator group’s marketing reach with next-gen tech
Betegy, the premier independent provider of personalised sports data and gaming visualisation, has partnered with GamingTec to drive its demand for social media content, online resources, marketing materials and personalised landing pages across a number of its operator brands.
Using Betegy’s latest proprietary AI-technology, the agreement will see the Betegy platform revolutionise the two brands’ content across all social channels, with the operator able to instantly create entire campaigns to market any event it has available, in as little as one click.
Betegy will also integrate multiple additional components as part of the deal, including live data feeds to automatically update all odds-related marketing content across articles and blogs.
As well as automatically generated banner and landing page solutions, Betegy’s entire process is fully automated – enabling GamingTec to deliver bespoke campaigns across numerous demographic segments, with an unmatched level of personalisation, all within minutes.
Commenting on the partnership, Alex Kornilov, CEO at Betegy said: “We strive to create unmatched experiences for players, driving engagement to new levels through personalised and immersive content.
“Our comprehensive solution will ensure GamingTec’s brands can create market-leading material in a short space of time, allowing their marketing departments to focus on player acquisitions and campaigns to drive their business.”
Andrei Beu, Commercial Director at GamingTec, added: “Betegy’s complete marketing solution allows us to create a full end to end online plan with real ease and allows us to focus our resources on campaigns and acquisitions for two of our leading brands.
“The proven success of Betegy’s platform is clear with their client list and we can’t wait to enjoy a successful partnership together.”
The alliance follows important commercial agreements signed by Betegy, most recently including ESTV, FTN Network, PokerGO, Germany’s Tipico, as well as Parimatch, Bwin and Coingaming.io, as it continues to bring its EGR award-winning solution to tier-one gaming and sports betting companies worldwide.
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