Betfair launches Alan Shearer ‘Hot Take Hotline’ for World Cup fan voicemails

By | June 3, 2026

Betfair has launched Alan Shearer’s ‘Hot Take Hotline’ ahead of this summer’s World Cup, giving fans a way to leave the former England striker voicemails with their opinions during the tournament.

UK fans can call 0800-707-4073 to submit “hot takes, frustrations and opinions”. Betfair said calls from the UK are free of charge.

According to Betfair, Shearer will respond to selected messages on a weekly basis during the tournament, with content starting next week following England’s warm-up matches. Topics include England’s chances, Scotland’s prospects, team selections, VAR and breakout players.

To promote the launch, Betfair shared an example exchange with Shearer after a fan message asked: “One Premier League title in 18 years, and an eight-game managerial spell that ended in relegation shouldn’t qualify someone as a Premier League all-time great, should it?” Shearer’s reply was: “That’s one Premier League title more than you!”

Betfair spokesperson James Mackie said: “When it comes to England at a World Cup, everyone and their nan has an opinion. At Betfair, we love to celebrate those big, bold takes that make football the beautiful game. So, we’ve launched Shearer’s Hot Take Hotline to give fans the opportunity to put their steaming opinions to an English football legend, and each week Alan will call it how it is.”

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