Betfred Sports and digital sports media company The Game Day have announced the sportsbook’s sponsorship of two of The Game Day’s flagship NFL Shows, Take the Points and Ride With. These series will lead The Game Day’s full weekly lineup of NFL content and programming throughout the 2021-22 NFL Season.
Take The Points, The Game Day’s weekly betting debate show will be hosted by sports gambling expert and analyst Jordan Schultz. Ride With takes viewers to the stadiums for the biggest game of the week as host Katie Mox places her best bets and finds out if the fans are “riding with” or fading their picks.
“We’re thrilled to announce this sponsorship deal with Betfred Sports, which further strengthens our lineup of marquee brand partners. Over the past year, The Game Day has seen significant growth in what’s become a highly engaged sports fan base, as we continue to look to service everyone from casual bettors through to the most knowledgeable gamblers. We’re pleased that this in turn has driven demonstrable engagement and ROI for our affiliate partners,” Matt Heiman, Founder and CEO of The Game Day, said.
“This is a great brand to partner with to build on our momentum in the U.S. market. Acquisition marketing is critical to the success of this operation, and we are confident that the The Game Day partnership can strengthen our efforts,” Bryan Bennett, COO of Betfred Sports, said.
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