Free virtual event focuses on content overload and the fight for player attention, with speakers from Print Studios, SOFTSWISS, Stake and more.
BGaming will run the second edition of its TRUE WAYS online conference on July 15 at 15:00 CET. The virtual event is free to attend with advance registration via the conference website.
This year’s theme is “Content Overload in iGaming: Who Wins the Player’s Attention?”. BGaming said the sessions will examine market saturation and what content and engagement strategies are most likely to perform in 2026 and beyond.
The agenda includes six sessions of up to 20 minutes each, followed by live Q&A. Confirmed speakers are Carl Wiggman, CEO at Print Studios; Gretta Kockonan, Head of Business Development and Partner Studios at SOFTSWISS; Caelum Ferrarese, Casino Product Specialist at Stake; Mike Danshin, CMO at 1w Crypto; Leonardo Benites, CEO at Propane; and BGaming Product Owner Igor Bondarenko. The event will be hosted by Surya Palli, creator of iGaming Real Talk.
BGaming is positioning the event as a follow-up to its inaugural TRUE WAYS conference in 2025, which the company said drew more than 400 approved attendees, with nearly 50% holding C-level positions, spanning Europe, LatAm, North America, and Africa.
Marina Ostrovtsova, CEO at BGaming, said, “Last year’s TRUE WAYS proved there is a strong appetite within the industry for honest conversations and practical insights, and we are excited to bring the conference back for a second edition.
Content overload is one of the biggest challenges facing iGaming today. With more games competing for attention than ever before, businesses need to think differently about how they engage players and build long-term loyalty.
This year, we have brought together experienced professionals from across the industry to share their perspectives on this challenge, discuss what is actually working in today’s market, and explore the strategies that will shape the future of player engagement.”
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