Spotlight Sports Group and BoyleSports announce a new sponsorship agreement for the popular golf show, The Sweet Spot
Spotlight Sports Group (SSG), a world-leading technology, content, and media company has today announced a new partnership with BoyleSports, seeing the Irish bookmaker become the title sponsor of the popular weekly golf show, The Sweet Spot.
The new agreement covers weekly shows featuring Spotlight Sports Group’s golf gurus discussing the best betting options at the biggest events from the PGA Tour and DP World Tour.
The deal also includes six new watch along shows with Spotlight Sports Group talent, Bruce Millington and Steve Palmer, reacting live to the final day drama at all four majors, the Irish Open and the British Masters.
Launching in 2019 the show has gathered a loyal following while regularly producing winning selections at big prices for key events. Streamed on the Racing Post’s YouTube Channel and clipped across various social media channels, the show offers BoyleSports a qualified and engaged sports betting audience.
Discussing the new deal Spotlight Sports Group chief commercial officer, Sam Houlding, said:
“Our video content continues to drive engagement and The Sweet Spot is one of our most popular weekly shows. The show delivers entertaining viewing with input from our in-house talent and for BoyleSports offers a share of voice provided by cross-channel branded merchandising across our network.
Houlding continued: “Our broad range of talent and production quality means Spotlight Sports Group is the perfect solution to create engaging written and video content across a range of sports. We’re excited for this partnership to grow our golf reach and engage BoyleSports’ growing audience in the UK and Ireland.”
Leon Blanche, head of communications at BoyleSports said: “We are revolutionizing in-play golf betting as customers can now bet on and follow every single hole, player and shot, and with thousands of new markets available we believe that the future of in-play golf betting is with BoyleSports. We are thrilled therefore to be teaming up with Spotlight Sports Group and cannot wait to engage with the expertise consistently broadcast on The Sweet Spot.”
In addition to the title sponsorship of The Sweet Spot, Boylesports has also agreed to become the exclusive sponsor of the Racing Post Postcast. The popular podcast, released twice weekly, reviews and previews the biggest races across the UK and Ireland providing listeners with insight and tips from the Racing Post’s most recognizable experts.
To find out more about Spotlight Sports Group video sponsorship opportunities visit: spotlightsportsgroup.com/video-sponsorship/
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