BoyleSports renews its deal for premium North American racing content with XB Net

By | July 6, 2021


Irish & UK operator extends its U.S. horse racing data package in fresh agreement with leading Stateside supplier

XB Net, the leading provider of premium content for North American horse racing, has renewed its distribution deal with Irish / UK betting group, BoyleSports.

The deal deploys an expansive range of XB Net’s live pictures, data and betting services from a peerless network of over 60 North American tracks (over 75% of U.S. horse racing) allowing BoyleSports to flexibly fill its programming timetable with a prolific pipeline of rapid-cycling betting opportunities which are proven to enhance engagement for new and existing fans of the sport.

The daily schedule of engaging content, which neatly complements the UK and Ireland’s domestic racing action, provides BoyleSports with a reliable source of fast-settling betting content between 18:00 and 05:00 CET. This immersive action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams across many of the planet’s most prestigious horse races. These include the Pegasus World Cup, and two legs of this summer’s recent Triple Crown, featuring the Preakness and Belmont Stakes, alongside the season’s flagship finale at the Breeders’ Cup World Championships at Del Mar (5-6 November).

XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators plug the gaps on an uncertain sporting calendar.

Currently working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America, and Australia.

David Burgin, Trading Director at BoyleSports, said: “Throughout the pandemic’s postponements and lockdowns, our loyal customers quickly came to appreciate the fresh excitement and value that US racing brings to their betting experience. Regardless of whether they’re dropping in to watch one race or the entire card, it provides a trustworthy and regular flow of quick-fire betting opportunities which invariably hit the mark.

“Since the UK and Ireland’s daily domestic racing is primed to transition neatly into high-quality evening meetings stateside, top-class 24/7 programming has now become the new normal for our players, due in no small part to this ongoing collaboration with XB Net and their expertise in betting solutions. We look forward to seeing how these progressive products continue to perform across some of the highlights on the US calendar, including the Breeders’ Cup World Championships.”

Simon Fraser, Senior Vice President of International at XB Net, added: “BoyleSports is a big brand whose expertise and customer service is best-in-breed. So, it’s a timely moment at which to collaborate with their leading digital sportsbook and burgeoning retail focus, two channels which have embraced the benefits and utility of North American racing. While domestic racing is long since back in full swing, those players who were drawn to North American racing during the pandemic have mostly been retained which constitutes another welcome endorsement of our services.

“Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a new era of variability for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite elasticity for BoyleSports.”


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