Group companies adopt Bragg brand as part of integration process
Bragg Gaming Group announced today that following its successfully completed acquisitions of Wild Streak Gaming and Spin Games and the start of its new content roll-out in North America, it is consolidating all group companies under the single brand, Bragg Gaming Group.
The Company’s Oryx Gaming offices in Slovenia will become Bragg Ljubljana, while Spin Games in the U.S. and India will change to Bragg Reno and Bragg Chennai respectively.
The company will also open a new Bragg Las Vegas office this year, providing a base for existing employees from Wild Streak Gaming and Spin Games, as well as for new hires. This adds to the existing Bragg offices in Toronto, London and Malta.
These hubs, its technology, services and turnkey offering will move forward with the single brand of Bragg Gaming Group, while its content output will retain its internal game studio marques: Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic, and Oryx Gaming.
While the changes set to be rolled out evolve the group’s outward profile, its provision of high-performing, data-driven and passionately crafted proprietary casino gaming titles and wider technology will continue to maintain its market-leading characteristics.
Combined with this strength of offering, the unified Bragg brand will enhance the representation of the Company’s international presence as it continues to grow in existing and new regulated markets.
Yaniv Sherman, Chief Executive Officer of Bragg Gaming Group, said: “As we consolidate our group companies under the single brand of Bragg, we celebrate the heritage, values and successes of Oryx Gaming, Spin Games and Wild Streak Gaming which have built us into the company we are today, and which will propel us into our next phase as a global iGaming provider.
“We’re incredibly proud of the work that all of our colleagues have put in over the years which are the foundations we continue to build on. We’re sure that the renewed focus that our consolidation brings will be positively felt across our hubs in Toronto, Las Vegas, London, Ljubljana, Malta and Chennai and it will signal a new exciting era of growth for us all under the same umbrella with aligned values and goals.”
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