Launch in Bahamas represents newest online gaming market for Bragg
ORYX Gaming, a Bragg Gaming Group company, has launched its exclusive iGaming content in the Bahamas with the country’s largest operator, Island Luck.
Customers of the major Bahamian operator now have access to the full portfolio of ORYX’s exclusive content developed by its in-house studios as well as from ORYX’s premium partners.
The launch follows the company’s recent receipt of its certification and approval to offer its products and services to operators in the Caribbean nation.
The rapid go-live with Island Luck is testament to the flexibility of the ORYX RGS and the appeal of its iGaming content. Bragg is in the process of securing additional agreements for the distribution of its content with online casino operators in the Bahamas.
Established in 2009, Island Luck is licensed by the Gaming Board for the Bahamas and is the largest gaming company in the country, offering online sports betting, casino and lottery throughout the islands.
The Bahamas player base has a similar demographic to the United States and Canada, markets which Bragg expects to target more widely later in the year following its recently announced license in Ontario, and with further license applications underway in New Jersey, Pennsylvania and Michigan.
Chris Looney, Chief Commercial Officer at Bragg, said: “Taking our content live in the Bahamas so shortly after receiving regulatory approval is a fantastic achievement and highlights the ability we have to scale our RGS into new markets as well as the popularity of our exclusive games portfolio.
“Island Luck is a great partner for us with local know-how and a growing customer base and we are very excited about introducing our content in the Bahamas for the first time together with them. This is just the first partnership of many as we look forward to establishing ourselves as the premier supplier on the island.”
Cézár Veres , Chief Business Development Officer at Island Luck, said: “As soon as we heard about ORYX’s content receiving the green light in the Bahamas we knew we wanted to partner with them and bring their content to our customers.
“With a diverse games library from some really talented studios, our ability to offer their content strengthens our impressive portfolio offerings and helps us continue to be the operator of choice to local players.”
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