Caesars Entertainment, Inc. and Indianapolis Motor Speedway announced a partnership to make Caesars Sportsbook an Official Sports Betting Partner of the Indy 500 and IMS. The collaboration also makes Caesars Sportsbook a sponsor for the remaining IMS races on the 2022 calendar, starting with the GMR Grand Prix on May 14, and includes the opening of the very first exclusive betting lounge at the Racing Capital of the World.
The Caesars Sportsbook Lounge at Pagoda Plaza will greet spectators on practice and race days during the month of May providing Caesars Sportsbook app users with an elevated viewing experience, complimentary food and drink, live entertainment, and racing games to go along with branded giveaways throughout the course of every race. Additionally, Caesars Sportsbook receives access to IMS logos and marks, digital and social media assets, as well as a variety of exclusive VIP speedway experiences for its users at IMS available through the industry-leading loyalty program, Caesars Rewards.
“The Indianapolis Motor Speedway and the Indy 500 are iconic American sports traditions,” said Eric Hession, Co-President of Caesars Digital. “Partnering with one of racing’s most iconic venues and ‘The Greatest Spectacle in Racing’ provides our customers with unique experiences through Caesars Rewards. This will be an impactful partnership for us that builds upon our commitment to the state of Indiana alongside the investments into our resorts and the communities they serve.”
“We’re extremely excited about this partnership with Caesars and believe their on-site presence – which is a first for our storied facility – will give fans a new opportunity to engage with the on-track action at the Racing Capital of the World,” said Indianapolis Motor Speedway President J. Douglas Boles. “This is another reason to look forward to an epic and historic Month of May at IMS.”
Caesars has a legacy in Indiana through its best-in-class resorts including the newly branded Horseshoe Indianapolis, Harrah’s Hoosier Park, and Horseshoe Hammond. Most recently, Caesars shared plans for a $39 million investment to expand the casino gaming floor of Harrah’s Hoosier Park shortly following the completion of its significant $33.7 million enhancement and expansion to Horseshoe Indianapolis resulting in 25,000 square feet of new gaming space, including a live World Series of Poker Room with 20 tables.
The IMS partnership includes race day support with video board placements, PA announcements, and program ads to promote Caesars Sportsbook. In celebration of the 106th running of the Indy 500, Caesars Sportsbook will offer new customers an exciting promotion: download the Caesars Sportsbook app and make a first-time deposit of $20 to receive $106 in free bets along with entry into the Caesars Sportsbook Lounge at Pagoda Plaza.
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