Veloce has revealed another exciting brand collaboration, this time with Swiss beer company 1936. The London-based pairing are set to launch Veloce’s very own branded beer that will be available at prestigious events around the world, for team members at the Veloce HQ in Fulham, London and across the UK for fans via The Drop Store.
1936 is the latest lifestyle brand to partner with Veloce’s sports and media entertainment platform, joining the likes of the Mercedes-AMG Petronas Esports Team, Codemasters, Bang & Olufsen, Regatta Professional and TW Steel that were announced earlier in the year.
The newly-revealed beverage will also be stocked on board Extreme E’s floating paddock, the St. Helena ship, providing the crew and championship personnel with refreshing beer at selected X Prix around the globe.
1936 lager has already established itself as a firm favourite at some of the country’s most prestigious venues including The Ivy London, Burger and Lobster, The Hut in The Isle of Wight and Beast Restaurant London among others.
To mark the occasion, Veloce hosted an F1 Esports watch along at The Cadogan Arms pub in Chelsea where the world’s largest virtual motorsport competition was streamed throughout the venue.
At the event, attendees tried out the F1 2021 video game on a state-of-the-art Motion Simulation set-up as well as meeting fan-favourite influencers from Veloce’s pool of online talent.
Rupert Svendsen-Cook, CEO, Veloce Esports added: “It’s funny how this partnership has come about after discovering the beer via 1936 supplying our Veloce HQ’s draft beer during lockdown! We couldn’t be prouder to be launching a Veloce beer in collaboration with our good friends at 1936. We’re also delighted that Extreme E will be welcoming our beer on board the St. Helena!”
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