Digital Entrepreneurship in Sports: former professional athletes present 4 projects to innovate in sport business

By | July 9, 2021
Reading Time: 3 minutes


The entrepreneurial ideas that have been elaborated during the training program powered by SKS365 were showed to the public in the HUB of LVenture Group

A marketplace for sponsorships, an on-demand physiotherapy platform, a corporate placement network for athletes and an app that optimizes the experience of sports tourism are the four projects that see the light at the end of the training course Digital & Entrepreneurship in Sports.

The project, powered by SKS365 and LVenture Group, a listed VC operator among the main startup accelerators at the European level, took place in the first half of 2021 with the goal of meeting the needs of many former professional sportsmen and women. Most of them, in fact, find it difficult to reintroduce themselves into the job market once they finish their sports career. The challenge is to integrate the soft skills developed as athletes (competitive approach, goal-oriented mindset, team spirit) with technical skills allowing them to be successful in one of the sectors with more future perspectives: the digital economy.

Training is one of the key values of our Corporate Identity, and sport represents the universe in which we operate and that we want to contribute to developing a more systematic and functional way, especially in these unprecedented times due to the pandemic – commented Brian Dean, SKS365 Chief People OfficerWe are therefore very happy to have contributed to the reskilling process of the former professional athletes who took part in the training program. From the very beginning, we were pleasantly impressed by the spirit of initiative and entrepreneurship that the class has shown. The projects presented today are concrete proof of the commitment, the proactive approach, the great team work and skills that the former sportsmen have developed during this journey with us. They also prove the ex-athletes’ capability to turn an idea into a successful business project.

The athletes who took part in this first edition of Digital & Entrepreneurship in Sports were divided into teams to work on four projects that were presented in Rome, at LVenture Group’s HUB.

Sponsorboom is the project presented by Andrea Fontanella, Carlotta Oggioni, Giulia Paolillo, Luca Alpozzi and Sonja Percan, with the aim of bridging the gap between the offer and the demand for sponsorship in the sports environment. Andrea Coronica, currently a basketball player at Allianz Trieste, presented Morbin, along with the team made up of Manuel Pascali, Stefano Bossi, Stephen Makinwa and Coronica himself. It is an app dedicated to personalized training and rehabilitation with a science-based approach. Another app has been developed by Giulio Alberto Silva, Marco Ponteri, Nicola Sesto and Rabia Jendoubi: Travel Sport is dedicated to supporting travel and tourism linked to sports events. The fourth project is called Sport2Work, developed by Andrea Radin, Daniele Postiglioni, Giorgio Barbareschi and Lara Peyrot. The team has presented a customized platform to define the best training path for athletes, based on their soft skills and providing them tutoring and mentoring courses as well as online training and internships in companies.

This program gave the opportunity to explore the connections between sport and digital economy, enrichingus with a new point of view, that of the participants, highly qualified thanks to their great experience in the sport sector. The projects which have been developed thanks to the collaboration with the SKS365 Training Program, the work of our Open Innovation team and the mentors involved, respond to the new needs of various stakeholders in the sports industry. This confirm show digital can open up new training, professional and business growth scenarios in a sector that is more and more oriented to innovation”, said Antonella Zullo, Head of Open Innovation at LVenture Group.

The final event, directed by the sports journalist Giulia Mizzoni, was also an opportunity to discuss the new scenario of the digital economy for the sport industry. Among the panelists, there was also Paolo Carito, Executive Manager and Visiting Professor in Sport Management, Andrea Bellamio, CEO of Mister Calcio and Mandarino Adv, Stefano Gobbi, Senior Program Manager Sport e Salute and Matteo Musa, CEO of Fitprime.

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