ENV Media has partnered with leading Indian research firm Ken Research to conduct surveys and case studies analysing Indian gambling behaviour.
“We believe we need to expand our expertise and authority in the gaming vertical through primary insights into user traits, product demand and market dynamics. This will enable us to deliver even more reliable high-quality support to gaming stakeholders,” Svilen Madjov, Head of Research at ENV Media, said.
The series of surveys is set to run for a year, resulting in monthly case studies. Reports will cover different topics related to player behavior and gambling demand in India. The fresh field data will also complement SevenJackpots’ existing body of research on Indian gambling.
“We are excited about our collaboration with ENV Media. This partnership brings together our market research expertise and their innovative marketing strategy and the synergy will provide actionable insights for the iGaming industry. Our deep understanding of consumer behavior will support ENV’s data-driven approach and deliver systematic market intelligence, empowering the online gaming vertical. This kind of output will unlock new opportunities, enhance customer experiences and shape the future of a rapidly evolving industry,” Namit Goel, Head of Research at Ken Research, said.