Esports Entertainment Group to Launch a New Pay-and-play Online Casino Brand in Finland

By | August 5, 2021
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Esports Entertainment Group has announced the upcoming launch of, a “pay-and-play” online casino brand targeting the Finnish gaming market.

“Pay and play” is a rapidly growing concept in the online gaming industry that allows a player to bypass onerous registration processes, enabling safe and reliable play without delay.

The Company’s Lucky Dino business has already experienced great success in Finland and is once again at the forefront of understanding player appetite in the region.

“We are very excited for Lucky Dino to be launching this new brand. Bypassing the registration flow creates a much smoother and seamless experience for the player, offering instant deposit and withdrawals. This latest launch is a testament to the Lucky Dino team’s market awareness and product innovation and strengthens the foundations in a key market for the company,” Grant Johnson, CEO of Esports Entertainment Group, said.

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