Everysport Group AB has won a procurement of sports news for Svenska Spel Sport & Casino AB. Through the agreement, Everysport will produce and deliver sports news, in areas such as hockey and football, for use in Svenska Spel Sport & Casino’s digital environments. The agreement has an initial contract period of two years starting on April 1, 2023. The deal further strengthens Everysport’s position as a leader in sports media and sports journalism.
“We are extremely happy and honored to win this procurement. It is proof that Everysport is one of Sweden’s leading players and one of the few that has the breadth and strength to be able to deliver quality journalism in sports at this level,” Hannes Andersson, CEO of Everysport Group, said.
Everysport has over 30 sports journalists and analysts within the group who continuously work with coverage of everything from football, hockey, floorball, padel, tennis and golf to winter sports and trotting. Within the framework of the agreement, Everysport shall, among other things, assist Svenska Spel Sport & Casino with the production of sports news for coverage and reporting regarding the sports betting products Stryktipset, Europatipset, Toptipset, Oddset Powerplay, Oddset Bomben and Fullträff.
“We are satisfied with Everysport as a supplier in content production and are very much looking forward to now expanding our collaboration in more areas. Continuity and high quality in the news coverage of our sports betting products is an important part of our competitiveness both at svenskaspel.se and within our betting shops,” Rickard Gyllgårde, Head of Business Development at Svenska Spel Sport & Casino, said.
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