Exclusive Q&A w/ Khadija El Abi, Senior Partnership Manager at Endorphina

By | February 9, 2024
Reading Time: 3 minutes


What are Endorphina’s preparations for the upcoming ICE London edition? What are Endorphina’s expectations for the expo?

Hey everyone! This is Khadija El Abi, Senior Sales Manager at Endorphina, here to share our exciting preparations for the upcoming ICE London edition J – our incredible team has poured their dedication into ensuring this edition is a resounding success! Personally, I can’t wait for the chance to reconnect with our valued clients and forge new connections!

In terms of our expectations, we are anticipating a dynamic environment at ICE London. We aim to create an engaging presence with our black-and-white stand and invite the audience to bring their creative spirit to contribute to the vibrant ambiance! Additionally, our coffee stand is set to be a hotspot for networking and conversations, fostering a sense of community within the industry! What is more exciting is that we will be offering 303 personalized gifts for giveaway, including a digital game that will add an extra layer of excitement to the ICE experience. Attendees can have their initials personalized on the spot, adding a personal touch to the Endorphina experience!

Our overall expectation is to make a lasting impression and showcase our commitment to innovation. ICE London is not just an expo for us; it’s an opportunity to connect, collaborate, and celebrate with our partners! We can’t wait to see you there!


Could you explain the significance of such events for the industry? Also, could you provide your recommendations for companies on how to prepare for these kinds of events?

Participating in industry events like ICE is pivotal for companies, providing unique opportunities beyond mere attendance. ICE London provides a dynamic space to connect with potential clients and industry peers, fostering growth through collaboration. Networking is the key to unlocking opportunities! These events offer insights into emerging trends, ensuring companies stay competitive and adapt to the evolving industry landscape. Additionally, visibility gained at such expos contributes to brand recognition, credibility, and authority within the sector.

My recommendation to companies on how to prepare for such events is to create a visually appealing booth with thoughtful branding and interactive elements, develop a robust networking strategy, utilize high-quality promotional materials, and incorporate engaging activities. Approaching events with a well-thought-out strategy maximizes exposure and fosters valuable connections.


In 2023, Endorphina introduced Joker Ra, a groundbreaking online slot developed using AI. Could you share insights about this innovative venture and the operators’ reactions? Also, are there plans for further AI-assisted projects at Endorphina?

In 2023, Endorphina launched Joker Ra, an innovative online slot blending Ancient Egypt with cutting-edge AI technology. The game features Ra, the king of creation, transforming into a Joker, creating a unique fusion of past and present. With advanced gameplay and stunning designs driven by AI algorithms, Joker Ra offers players an exhilarating and visually captivating experience. The positive reactions from operators and players reinforce our commitment to pushing boundaries. As for future AI projects, we’re always looking for ways to push boundaries and surprise our audience, J.


You have been nominated for the prestigious EGR Nordics Award in the ‘Software Supplier of the Year’ category. Could you highlight the three most significant achievements of your company that truly justify this nomination?

We’re thrilled to be nominated for the EGR Nordics Award in the ‘Software Supplier of the Year’ category! This recognition is a testament to three major:

  1. a) Continuous Innovation: Endorphina has been at the forefront of gaming innovation, consistently introducing engaging titles like Joker Ra. Our commitment to pushing the boundaries of gaming technology sets us apart, providing players with an ever-evolving and immersive experience.
  2. b) Customer Satisfaction: Operators and players consistently offering positive feedback serve as a clear indication of our commitment to delivering exceptional gaming experiences.
  3. c) Market Expansion: Endorphina’s successful entry into new markets and establishment as a reliable global provider highlights our strategic approach to growth and market presence.

We’re honored by the nomination and excited about the possibilities ahead. Thank you for being part of this incredible journey with Endorphina!


Could you share with us Endorphina’s plans for 2024? Are there any intentions to enter new markets, launch extraordinary projects, or undertake other significant endeavors?

2024 is going to be an extraordinary year for Endorphina! Alongside entering new markets, we are expanding our portfolio with captivating content. It’s a year dedicated to growth and innovation! We proudly deliver exceptional gameplay across 25+ jurisdictions, including LatAm, Italy, South Africa, Netherlands, Portugal, Spain, Germany, and more. Endorphina’s games, licensed by reputable authorities like MGA, ONJN, and ISO, guarantee a secure gaming environment. As we look ahead to 2024 – we’re energized for new market ventures and the introduction of exciting projects that epitomize our unwavering commitment to growth and innovation.


Catch us live at #ICELondon2024, Endorphina stand N7-230, for an unforgettable experience!

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